Where does ootd come from?
Ootd comes from fashion- and beauty-minded social media users. Often using the hashtag #ootd, these users post photographs of what they’re wearing that day or wore in the recent past. While the hashtag first appeared on Twitter in 2009, it starting taking off, especially on Instagram, in 2011, particularly trending in 2012. Online shops, websites, and fashion magazines have since adopted the concept to promote ootd-centered products to help buyers create fashionable daily looks. A 2016 episode of Project Runway: Junior featured ootd as its theme.
Ootd posts often include details about outfits, such as where the blogger purchased the pieces in question and what brand they are. Sometimes, ootd notes prices and ways to replicate the look or find similar pieces are discussed. Casual posters might tag photo with ootd because they feel proud and happy with the way they looking when they go and face the day.
Who uses ootd?
The term ootd, as noted, is often used as a hashtag, allowing fashion bloggers to see each others’ outfits. However, it’s made the shift into a noun as well. One can refer to “a great ootd” or even ask “is this an ootd?”
This latter phrase demonstrates how an ootd has come to stand for more than just “what I wore today.” An ootd is a look, rather than just a collection of assembled clothes. It has connotations of style, trendiness, and being well put together. It’s a lifestyle.
An ootd can also refer to the actual photographs that comprise an ootd post. This use appears, for instance, in posts about how to take the perfect ootd. This suggests that there can be a certain style to ootd photographs.
There are many related fashion and beauty terms that use the same concepts in a slightly different way. For instance, ootw stands for outfits of the week, and generally involves posting a whole week’s worth of outfits with details. Muotd stands for make-up of the day, and involves posting the make-up that user wore that day. A very similar concept is notd, or nails of the day.
The phrase ootd has become popular enough and attained enough positive connotations that there’s a book called #OOTD (Outfit of the Day) Sew & Style, which offers tutorials on how to sew your own wardrobe. There’s even a fashion coloring book named #OOTD.
While ootd is used more commonly among women, many men also show off their fresh-looking threads on social media with #ootd.
“my character is that one cousin that shows up to your family christmas party and she's shooting an ootd bc she instagram famous now”
Phthalocyanine Blue Gaiaonline (December 18, 2016)
“New year, same me
Top and leggings @wantmylook
Pink jacket @lulus
Christen Dominique Facebook (January 5, 2017)
“OOTD SO ON POINT. SO GORGEOUS! #KathNielASAPCoolSummer”
Joche @jochendria Twitter (April 1, 2017)