at first blush

Idioms  

1. Also,. When first seen. For example, At first blush we thought it was an elegant restaurant, but it soon became obvious that it was hardly the place for a special dinner, or At first glance the contract looked just fine. All three phrases date from the 1300s. The noun blush is used with the obsolete meaning “glimpse” or “momentary view” and in this idiom has nothing to do with showing embarrassment. Also see love at first sight.

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Example Sentences

That might seem like a bold claim at first blush.

From Salon • May 25, 2026

Some hedge funds are shorting shares that at first blush don’t seem very related to the fighting, such as Taiwan Semiconductor Manufacturing.

From The Wall Street Journal • Mar. 14, 2026

The whole idea of a tourist attraction built as a guileless ode to love, and shrine to a Slovak poem, may strike you, at first blush, as defying both rhyme and reason.

From New York Times • Feb. 12, 2024

That such discoveries were made at a cancer center isn't as surprising as it might seem at first blush.

From Science Daily • Jan. 31, 2024

We spend so much time celebrating the importance and power of family influence that it may seem, at first blush, that this can’t be true.

From "The Tipping Point" by Malcolm Gladwell

Related Words

• evidently
• officially
• seemingly
• supposedly