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• brand name
  brand name

  noun

  a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.
• brand-name
  brand-name

  adjective

  having or being a brand name.

brand name

¹ American  

noun

• brand names
  plural

1. a word, name, symbol, etc., especially one legally registered as a trademark, used by a manufacturer or merchant to identify its products distinctively from others of the same type and usually prominently displayed on its goods, in advertising, etc.

2. a product, line of products, or service bearing a widely known brand name.

3. Informal. a person who is notable or famous, especially in a particular field.

   The reception was replete with brand names from politics and the arts.

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brand-name ² American  

[brand-naym] / ˈbrændˌneɪm /

adjective

1. having or being a brand name.

   nationally known brand-name food products.

2. Informal. widely familiar; well-known.

   Several brand-name personalities will be performing at the benefit.

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brand name British  

noun

1. another name for brand

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Other Word Forms

Noun Inflected Forms

• brand names
  plural

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Etymology

Origin of brand name¹

First recorded in 1920–25

Origin of brand-name²

First recorded in 1920–25

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Example Sentences

See Examples For:

brand name brand-name

A new project can always use a helping hand — some popular IP, a respected brand name — to skip to the front of the line and cross the velvet rope to an audience.

From Los Angeles Times ● Sep. 16, 2026

That is not a brand name – at least, not yet.

From BBC ● Sep. 8, 2026

After World War II, the Soviets seized the Simson Works, before the complex eventually became a state-owned scooter manufacturer which retained the pre-war Simson brand name.

From Barron's ● Sep. 4, 2026

“If it’s just slapping a brand name on a pre-existing screen, that feels very deceptive and dishonest to me,” Storch said.

From MarketWatch ● Aug. 3, 2026

It’s a wonder we didn’t come to think of Not To Be Sold as a brand name.

From "The Autobiography of Malcolm X" by Alex Malcolm X;Hailey

The dispensing rate of available biosimilars over brand-name drugs fell to 23% in 2025, down from about 40% in 2024.

From The Wall Street Journal ● Sep. 10, 2026

AAM said that brand-name drugmakers exploit this system by offering PBMs massive rebates on high-price original drugs.

From The Wall Street Journal ● Sep. 10, 2026

The Instagram play presaged a series of lucrative investments involving brand-name startups: Spotify, payments processor Stripe, online glasses retailer Warby Parker, Gillette disruptor Harry’s, Twitch and Reddit.

From Los Angeles Times ● Aug. 30, 2026

In 2024, brand-name drugs still under patent protection accounted for just one in 10 of the drugs prescribed to patients and 87.7% of the costs.

From MarketWatch ● Aug. 13, 2026

Within each brand-name area, there are of course dozens of items, even dozens of each kind of item.

From "Nickel and Dimed: On (Not) Getting By in America" by Barbara Ehrenreich

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