clickbait
Americannoun
adjective
Usage
What does clickbait mean? Clickbait describes misleading internet content or shocking headline titles that aim to drive traffic to a website.
Other Word Forms
Noun Inflected Forms
Etymology
Origin of clickbait
First recorded in 1995–2000; click 1 (in the computer sense) + bait
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Then there’s the real world—the one where readers and viewers lap up celebrity updates, clickbait headlines, and bleed-and-lead news segments.
From Barron's ● Jun. 5, 2026
On its surface, the controversy appears like absurd clickbait — a grown man breathlessly informing audiences that activists sometimes engage in activism.
From Salon ● May 20, 2026
All of this that we’re living through and that our neighbors feel is so much bigger than whatever clickbait outrage is driving the cable news cycle today and will be forgotten by Thursday.
From The Wall Street Journal ● May 8, 2026
“What happened to him was unjust. These trolls came to our city and disrupted our way of life and they attacked him for clickbait purposes,” said Hang, who personally called Hochman about the case.
From Los Angeles Times ● May 1, 2026
It is similar to its internet cousin clickbait, where a headline is used to lure a reader in to view an article or video.
From BBC ● Nov. 30, 2025
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.