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Synonyms

positioning

British  
/ pəˈzɪʃənɪŋ /

noun

  1. the position held by a product brand in the opinion of consumers, in comparison with its competitors' brands

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

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SpaceX in June carried out a historic initial public offering, positioning the rocket and satellite maker as a central player in the artificial intelligence revolution.

From The Wall Street Journal Aug. 5, 2026

He’s positioning Bond as an alternative to NetJets and Flexjet, decades-old companies that popularized fractional jet ownership.

From The Wall Street Journal Aug. 4, 2026

Finally, the strategists said investors have by now probably reduced their excess positioning in crowded stocks like popular semiconductor stocks, which should help that group stabilize.

From MarketWatch Aug. 3, 2026

"We're talking about academia here. I didn't murder somebody. I think the cruelty that I've experienced and the positioning of me as this kind of liar and fantasist is totally unacceptable," he told the newspaper.

From BBC Aug. 1, 2026

Mom gave me a disapproving look and I retreated back to the living room, carefully positioning myself to where I could still see what was going on.

From "October Sky" by Homer Hickam

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