customer relationship management

British

noun

CRM. the practice of building a strong relationship between a business and its customers and potential customers

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

ServiceNow increased revenue 22% in the third quarter, as AI demand from both existing customers and new customers grew, particularly in its customer relationship management business.

From The Wall Street Journal • Jan. 20, 2026

Veeva broke off its partnership with Salesforce in 2022 and released Vault CRM, its customer relationship management platform, two years later to replace software it had built using Salesforce technology.

From Barron's • Nov. 21, 2025

Salesforce is the world’s largest provider of customer relationship management software, which enables businesses to track and manage customer information and interactions.

From New York Times • Mar. 7, 2024

And second, Slack and Tableau were not well integrated and strayed from Salesforce’s core business: customer relationship management, Jaluria said.

From Seattle Times • Feb. 15, 2023

Its three top non-China holdings are customer relationship management platform provider Salesforce, food delivery firm DoorDash and gaming and e-commerce company Sea.

From Reuters • Sep. 6, 2022

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023