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disincentivize

American  
[dis-in-sen-ti-vahyz] / ˌdɪs ɪnˈsɛn tɪˌvaɪz /

verb (used with object)

disincentivized, disincentivizing
  1. to discourage or deter by removing incentives: More affordable cholesterol-lowering medication may disincentivize people from adopting a vegetarian diet.

    The expiration of tax credits will disincentivize future participation in the energy-efficiency program.

    More affordable cholesterol-lowering medication may disincentivize people from adopting a vegetarian diet.


Etymology

Origin of disincentivize

First recorded in 1985–90; dis- 1 ( def. ) + incentivize ( def. )

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Many also endorsed proposals to disincentivize private investment firms from buying up homes as well as a $25-billion bond proposed by former Sen. Bob Hertzberg to help first-time homebuyers afford a down payment.

From Los Angeles Times • Mar. 5, 2026

"Betting markets incentivize being right and disincentivize being wrong. If you're right you make money, if you're wrong you lose money," said Crane, the Rutgers professor.

From Salon • Dec. 3, 2024

“These bans disincentivize the far safer product and move people back to a product that’s going to kill one in two of them,” Douglas says.

From Seattle Times • Feb. 1, 2024

Or they could create vehicle weight fees that disincentivize big SUVs and trucks that endanger pedestrians.

From Slate • Jul. 17, 2023

The NBA later tweaked its draft lottery rules to disincentivize multiyear tanking efforts, and Hinkie departed in 2016.

From Washington Post • Apr. 13, 2023