incentive

American  

[in-sen-tiv] / ɪnˈsɛn tɪv /

noun

incentives plural

1. something that incites or tends to incite to action or greater effort, as a reward offered for increased productivity.

   Synonyms:

   prod, goad, encouragement, impulse, incitement, spur, stimulus

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adjective

1. inciting, as to action; stimulating; provocative.

incentive British  

/ ɪnˈsɛntɪv /

noun

1. a motivating influence; stimulus

2. 1. an additional payment made to employees as a means of increasing production

   2. ( as modifier )

      an incentive scheme

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adjective

1. serving to incite to action

Synonym Usage

See motive.

Other Word Forms

Derived Forms

• counterincentive
  noun
• preincentive
  noun
• superincentive
  noun
• nonincentive
  adjective
• incentively
  adverb

Inflected Forms

Nouns

• incentives
  plural

Etymology

Origin of incentive

First recorded in 1400–50; late Middle English, from Late Latin incentīvus “provocative,” in Latin: “setting the tune,” from incent(us) “played” (past participle of incinere “to play (an instrument, tunes),” from in- in- ² + -cinere, combining form of canere “to sing”) + -īvus -ive

Explanation

If your mom wants you to mow the lawn but you don't feel like it, she might offer to treat you to ice cream after as an incentive. An incentive is something that stimulates you to take action or work harder. This noun dates back to Middle English, from Late Latin incentivum, from incentivus, "stimulating." In Latin, incentivus meant "setting the tune," from incinere, "to sing." The related English verb is incentivize. The less common verb incent was first used in the early 1980s, and has been criticized as business jargon.

Example Sentences

Providing a greater incentive to enroll in autopay could help mitigate those challenges.

From MarketWatch • Jun. 18, 2026

Housing activists and landlords alike acknowledge that there is some housing that the market has little incentive to provide.

From The Wall Street Journal • Jun. 17, 2026

VPN providers and privacy experts say doing so would mean having to collect user data to carry out checks, and negate privacy as the incentive for using them.

From BBC • Jun. 16, 2026

I’ve read that pretty much every county in America has a military base, so everybody has an incentive to keep them running.

From Salon • Jun. 15, 2026

The typical economist believes the world has not yet invented a problem that he cannot fix if given a free hand to design the proper incentive scheme.

From "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" by Steven D. Levitt

Related Words

• encouragement
• enticement
• impetus
• motivation
• reason
• stimulus