mass marketing

American  

noun

1. the production and distribution of a product intended to be sold to a relatively high proportion of the population.

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Other Word Forms

• mass marketer noun

Etymology

Origin of mass marketing

First recorded in 1940–45

Example Sentences

At the same time, critics have raised concerns about data privacy, misinformation and the commercialization of medical care through mass marketing.

From Salon • Feb. 8, 2026

They rebounded Friday after the Food and Drug Administration chief threatened action against the mass marketing of copycat drugs.

From The Wall Street Journal • Feb. 7, 2026

It’s a constant struggle against mass marketing of standard flowers, Whalen said.

From Seattle Times • Feb. 10, 2022

And the kilns purchased for the program allow Camp Small to make more desirable wood products for companies that do more mass marketing.

From Washington Post • Jan. 25, 2022

Although Negro businesses had grown significantly during the 1920s, most were small establishments and, in the age of mass production and mass marketing, always had to struggle hard in order to compete.

From The Black Experience in America by Coombs, Norman