mass marketing

American  

noun

1. the production and distribution of a product intended to be sold to a relatively high proportion of the population.

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Other Word Forms

• mass marketer noun

Etymology

Origin of mass marketing

First recorded in 1940–45

Example Sentences

At the same time, critics have raised concerns about data privacy, misinformation and the commercialization of medical care through mass marketing.

From Salon • Feb. 8, 2026

In America, mechanization, economies of scale and mass marketing gutted local competitors by providing lower prices and higher-quality products.

From The Wall Street Journal • Nov. 2, 2025

It’s a constant struggle against mass marketing of standard flowers, Whalen said.

From Seattle Times • Feb. 10, 2022

And the kilns purchased for the program allow Camp Small to make more desirable wood products for companies that do more mass marketing.

From Washington Post • Jan. 25, 2022

Mass production, mass marketing and pyramiding profits resulted, first and foremost in the enrichment of businessmen.

From Civilization and Beyond Learning from History by Nearing, Scott