mass marketing
noun
the production and distribution of a product intended to be sold to a relatively high proportion of the population.
mass marketer
-
a word derived from
mass marketing.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
This approach sounds tricky for a mass marketer.
From The Wall Street Journal ● Sep. 9, 2026
“The country is just so divided that, for a mass marketer, I think it’s really a mistake to make any type of political statement,” Taylor said.
From Reuters ● Jan. 31, 2018
While few pine for such simplicity today, some festival participants found it a particular outrage that the quintessential cherry product, pie, had been essentially hijacked by the deep-pocketed, frozen-food mass marketer Sara Lee.
From Time Magazine Archive
