mass marketing


noun

the production and distribution of a product intended to be sold to a relatively high proportion of the population.

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WHO SAID IT: A QUIZ ON PRESIDENTIAL WIT AND WISDOM

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“I do believe that the buck stops here, that I cannot rely upon public opinion polls to tell me what is right. I do believe that right makes might and that if I am wrong, 10 angels swearing I was right would make no difference.”

Origin of mass marketing

First recorded in 1940–45

OTHER WORDS FROM mass marketing

mass marketer, noun
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2020