mass marketing

noun

1. the production and distribution of a product intended to be sold to a relatively high proportion of the population.

Other Word Forms

• mass marketer noun

Word History and Origins

Origin of mass marketing¹

First recorded in 1940–45

Example Sentences

In America, mechanization, economies of scale and mass marketing gutted local competitors by providing lower prices and higher-quality products.

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THE FACTS: A new T-Mobile policy aimed at curbing mass marketing texts that don’t meet industry standards is being misrepresented on social media as an effort to censor the messages of everyday people.

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It makes sense to mothball the flag-waving floats in the world of Disney No. 1, where patriotism is an outmoded distraction from the really important form of global conquest: mass marketing.

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It’s a constant struggle against mass marketing of standard flowers, Whalen said.

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And the kilns purchased for the program allow Camp Small to make more desirable wood products for companies that do more mass marketing.

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