mass marketing

American  

noun

1. the production and distribution of a product intended to be sold to a relatively high proportion of the population.

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Other Word Forms

• mass marketer noun

Etymology

Origin of mass marketing

First recorded in 1940–45

Example Sentences

At the same time, critics have raised concerns about data privacy, misinformation and the commercialization of medical care through mass marketing.

From Salon • Feb. 8, 2026

They rebounded Friday after the Food and Drug Administration chief threatened action against the mass marketing of copycat drugs.

From The Wall Street Journal • Feb. 7, 2026

THE FACTS: A new T-Mobile policy aimed at curbing mass marketing texts that don’t meet industry standards is being misrepresented on social media as an effort to censor the messages of everyday people.

From Seattle Times • Jan. 5, 2024

“My forte is mass marketing for big dollars,” he told the Boston Globe.

From Washington Post • Jul. 29, 2021

Although Negro businesses had grown significantly during the 1920s, most were small establishments and, in the age of mass production and mass marketing, always had to struggle hard in order to compete.

From The Black Experience in America by Coombs, Norman