mass marketing

American  

noun

1. the production and distribution of a product intended to be sold to a relatively high proportion of the population.

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Other Word Forms

• mass marketer
  noun

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Etymology

Origin of mass marketing

First recorded in 1940–45

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Example Sentences

See Examples For:

mass marketing

At the same time, critics have raised concerns about data privacy, misinformation and the commercialization of medical care through mass marketing.

From Salon ● Feb. 8, 2026

In America, mechanization, economies of scale and mass marketing gutted local competitors by providing lower prices and higher-quality products.

From The Wall Street Journal ● Nov. 2, 2025

It’s a constant struggle against mass marketing of standard flowers, Whalen said.

From Seattle Times ● Feb. 10, 2022

“My forte is mass marketing for big dollars,” he told the Boston Globe.

From Washington Post ● Jul. 29, 2021

Mass production, mass marketing and pyramiding profits resulted, first and foremost in the enrichment of businessmen.

From Civilization and Beyond Learning from History by Scott Nearing

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