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advergame

American

[ad-ver-geym] / ˈæd vərˌgeɪm /

noun

an online video game that promotes a particular brand, product, or marketing message by integrating it into the game.

First recorded in 1995–2000; adver(tisement) + game ¹

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

They were mourning the loss of a cereal-themed advergame created by General Mills.

From Salon • Nov. 7, 2022

Obviously, it’s an advergame — you can even click to buy the clothes your protagonist is wearing.

From The Verge • Feb. 5, 2015

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023