marketing

American  

[mahr-ki-ting] / ˈmɑr kɪ tɪŋ /

noun

1. the act of buying or selling in a market.

2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

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marketing British  

/ ˈmɑːkɪtɪŋ /

noun

1. the provision of goods or services to meet customer or consumer needs

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Other Word Forms

• intermarketing adjective
• premarketing adjective

Etymology

Origin of marketing

First recorded in 1555–65; market + -ing ¹

Example Sentences

“What you get for your money right now and how much of it is just going to interest feels hard,” said Wight, who is 33 and works in marketing for a frozen-foods company.

From The Wall Street Journal

Casey Wasserman is putting his eponymous talent and marketing agency up for sale, he said in a memo to staff Friday night.

From The Wall Street Journal

Sam attended Georgia Southern University and studied marketing and logistics.

From The Wall Street Journal

"Capitalistic societies are driven by advertising, by marketing and special days like Valentine's are a very good opportunity."

From BBC

Compass CEO Robert Reffkin has defended the private listing period by comparing it to a film’s marketing campaign, a preview phase that generates excitement before the wide release.

From The Wall Street Journal

Related Words

• buying
• commerce
• retailing
• selling