marketing

American  

[mahr-ki-ting] / ˈmɑr kɪ tɪŋ /

noun

1. the act of buying or selling in a market.

2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

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marketing British  

/ ˈmɑːkɪtɪŋ /

noun

1. the provision of goods or services to meet customer or consumer needs

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Other Word Forms

• intermarketing adjective
• premarketing adjective

Etymology

Origin of marketing

First recorded in 1555–65; market + -ing ¹

Example Sentences

Now Nike faces the prospect of a legal cloud hanging over its World Cup marketing efforts in the run-up to the tournament next June.

From The Wall Street Journal

Chalamet’s marketing deck is full of outrageous, sky-high ideas, like an orange blimp that drops ping pong balls as it sails over Los Angeles.

From Salon

“Their television stations and experiences business allows them to stay culturally relevant while staying true to their origin,” said Bal, the marketing professor.

From Los Angeles Times

It was one of the largest Medicaid-fraud settlements at the time, and the case led to calls for new marketing standards for pharmaceuticals.

From The Wall Street Journal

The pair completed the marketing transfer last month.

From Barron's

Related Words

• buying
• commerce
• retailing
• selling