marketing

American  

[mahr-ki-ting] / ˈmɑr kɪ tɪŋ /

noun

1. the act of buying or selling in a market.

2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.

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marketing British  

/ ˈmɑːkɪtɪŋ /

noun

1. the provision of goods or services to meet customer or consumer needs

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Other Word Forms

• intermarketing adjective
• premarketing adjective

Etymology

Origin of marketing

First recorded in 1555–65; market + -ing ¹

Example Sentences

Since they formed in 2019, the artists have gained an international reputation for employing the slick tropes of marketing and fashion to playfully skewer consumerism and supply-chain systems.

From The Wall Street Journal

Olly Reed, marketing director at tourism consultancy Navigate, which works with more than 50 UK visitor attractions, said it tracked attendance patterns against forecast weather data.

From BBC

Thanks to sophisticated IP cloaking and high-level encryption, you get uncensored internet access, free of geographical content restrictions and aggressive digital marketing tactics.

From Salon

"As soon as the price of a barrel of oil rises, airline profits fall, and vice versa," said Paul Chiambaretto, professor of strategy and marketing at Montpellier Business School and an air transport specialist.

From Barron's

Disciplined operational execution across product, marketing, call center operations, and corporate overhead also can unlock meaningful savings, it said.

From The Wall Street Journal

Related Words

• buying
• commerce
• retailing
• selling