personalization

[pur-suh-nl-ahy-zey-shuhn]

noun

1. the act or process of marking with one’s initials, name, or monogram.

   Each book has a leather cover, marbled endpapers, and a nameplate for personalization.

2. the act or process of making a general statement, work, etc., into one that is particular to an individual.

   The Writing Your Novel class will focus on observation, personalization, and realization of character.

   The game deliberately uses fear and terror to enhance the personalization and subjectivity of the events and to increase their impact.

3. the act or process of portraying people with an emphasis on their human characteristics.

   The camp’s goal in bringing together children from both sides of the conflict is to encourage personalization and humanization of the other side.

4. the act or process of tailoring something to meet an individual's specifications, needs, or preferences.

   The new learning and assessment models allow for personalization of instruction for each student.

   As end users continue to get more demanding, customization and personalization play an increasingly vital role in the success of any software platform.

Word History and Origins

Origin of personalization¹

personaliz(e) ( def. ) + -ation ( def. )

Example Sentences

I can see how ChatGPT on the home screen or sidebar as the center of the web browsing experience with better personalization from past interactions will be useful with everything from helping draft better emails to answering queries.

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“With every investment we’re looking at, it’s really in the lens of, with our clients, are we driving increased personalization and engagement to make their lives easier?” said Aufderhaar, who declined to share how much the company has spent on its AI developments.

Read more on The Wall Street Journal

The market will focus on any shift in consumer behavior following tariff clarity, the order book and responses to new models and the contribution of personalization.

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The company expects most of its profit gains to come from its product mix, limited-edition models, and personalization, with sales volumes contributing to a lesser extent.

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“Hims & Hers Health, Inc. has failed to adhere to the law which prohibits mass sales of compounded drugs under the false guise of ‘personalization’ and are disseminating deceptive marketing that put patient safety at risk,” Novo Nordisk said in a statement.

Read more on Los Angeles Times