personalize

especially British, per·son·al·ise

[pur-suh-nl-ahyz]

verb (used with object)

personalized, personalizing 

1. to have marked with one's initials, name, or monogram.

   to personalize stationery.

2. to make personal, as by applying a general statement to oneself.

3. to ascribe personal qualities to; personify.

4. to design or tailor to meet an individual's specifications, needs, or preferences.

   a personalized search engine;

   personalized learning.

personalize

/ ˈpɜːsənəˌlaɪz /

verb

1. to endow with personal or individual qualities or characteristics

2. to mark (stationery, clothing, etc) with a person's initials, name, etc

3. to take (a remark, etc) personally

4. another word for personify

Other Word Forms

• personalization noun
• unpersonalized adjective
• unpersonalizing adjective

Word History and Origins

Origin of personalize¹

First recorded in 1720–30; personal + -ize

Example Sentences

The company offers subscription plans so users can customize the app’s wallpaper, personalize their digital avatars known as Bitmojis and see how often their friends view their content.

Read more on Los Angeles Times

AI users in the Salesforce survey said the technology gave them better personalized product recommendations, eliminated tedious product research, and helped them compare prices and keep to their budgets.

Read more on Barron's

AI users in the Salesforce survey said the technology gave them better personalized product recommendations, eliminated tedious product research, and helped them compare prices and keep to their budgets.

Read more on Barron's

Much of the existing research on personalized algorithms examines how they influence opinions about politics or social issues that people already know at least something about.

Read more on Science Daily

The new ad format uses Sparky conversations “for brand engagement and personalized product recommendations,” according to a Walmart sales presentation seen by The Wall Street Journal.

Read more on The Wall Street Journal

Related Words

• illustrate