personalization

American  

[pur-suh-nl-ahy-zey-shuhn] / ˌpɜr sə nlˌaɪˈzeɪ ʃən /

noun

1. the act or process of marking with one’s initials, name, or monogram.

   Each book has a leather cover, marbled endpapers, and a nameplate for personalization.

2. the act or process of making a general statement, work, etc., into one that is particular to an individual.

   The Writing Your Novel class will focus on observation, personalization, and realization of character.

   The game deliberately uses fear and terror to enhance the personalization and subjectivity of the events and to increase their impact.

3. the act or process of portraying people with an emphasis on their human characteristics.

   The camp’s goal in bringing together children from both sides of the conflict is to encourage personalization and humanization of the other side.

4. the act or process of tailoring something to meet an individual's specifications, needs, or preferences.

   The new learning and assessment models allow for personalization of instruction for each student.

   As end users continue to get more demanding, customization and personalization play an increasingly vital role in the success of any software platform.

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Etymology

Origin of personalization

personaliz(e) ( def. ) + -ation ( def. )

Example Sentences

“We are likely to see increased competitive intensity and regulatory scrutiny on HIMS’s GLP-1 personalization strategy in the near term,” he wrote.

From Barron's

That extra layer of personalization comes at a price.

From MarketWatch

They do not fully substitute for personalization.

From MarketWatch

Smith, however, questioned how consistently that personalization translates into meaningful engagement.

From MarketWatch

Walmart executives have touted the potential for AI to provide greater personalization for consumers and help with analyzing vast amounts of data to better manage inventory.

From Barron's