personalization

[pur-suh-nl-ahy-zey-shuhn]

noun

1. the act or process of marking with one’s initials, name, or monogram.

   Each book has a leather cover, marbled endpapers, and a nameplate for personalization.

2. the act or process of making a general statement, work, etc., into one that is particular to an individual.

   The Writing Your Novel class will focus on observation, personalization, and realization of character.

   The game deliberately uses fear and terror to enhance the personalization and subjectivity of the events and to increase their impact.

3. the act or process of portraying people with an emphasis on their human characteristics.

   The camp’s goal in bringing together children from both sides of the conflict is to encourage personalization and humanization of the other side.

4. the act or process of tailoring something to meet an individual's specifications, needs, or preferences.

   The new learning and assessment models allow for personalization of instruction for each student.

   As end users continue to get more demanding, customization and personalization play an increasingly vital role in the success of any software platform.

Word History and Origins

Origin of personalization¹

personaliz(e) ( def. ) + -ation ( def. )

Example Sentences

“Hims & Hers Health, Inc. has failed to adhere to the law which prohibits mass sales of compounded drugs under the false guise of ‘personalization’ and are disseminating deceptive marketing that put patient safety at risk,” Novo Nordisk said in a statement.

From Los Angeles Times

“We’re doing even more personalization in this mode, where we get to personalize based on brands and styles,” Srinivasan said.

From Los Angeles Times

Potential future clinical applications may include risk detection and personalization of treatments based on an individual's genetic predispositions to rhythm impairments and childhood reading/language impairments.

From Science Daily

Accessorizing provides an effect similar to personalization or customization, like West and Trecartin mentioned.

From Slate

I love stuff, especially stuff that feels like it might add an element of personalization in a society that so often subscribes to materialistic monoculture.

From Slate