personalization

[pur-suh-nl-ahy-zey-shuhn]

noun

1. the act or process of marking with one’s initials, name, or monogram.

   Each book has a leather cover, marbled endpapers, and a nameplate for personalization.

2. the act or process of making a general statement, work, etc., into one that is particular to an individual.

   The Writing Your Novel class will focus on observation, personalization, and realization of character.

   The game deliberately uses fear and terror to enhance the personalization and subjectivity of the events and to increase their impact.

3. the act or process of portraying people with an emphasis on their human characteristics.

   The camp’s goal in bringing together children from both sides of the conflict is to encourage personalization and humanization of the other side.

4. the act or process of tailoring something to meet an individual's specifications, needs, or preferences.

   The new learning and assessment models allow for personalization of instruction for each student.

   As end users continue to get more demanding, customization and personalization play an increasingly vital role in the success of any software platform.

Word History and Origins

Origin of personalization¹

personaliz(e) ( def. ) + -ation ( def. )

Example Sentences

In another condition, participants chose which features to examine, and a personalization algorithm selected which items they were likely to sample most frequently.

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It even seems to be enjoying a bit of a renaissance at the moment as employees grow frustrated with the lack of privacy and personalization that comes with hot desking and open floor plans.

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Its $199 price is lower than the average $350 per month price point on TrumpRx, and it includes prescription, personalization and access to a provider in addition to the medication itself, the analysts say.

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WSJ: It feels like a lot of the world that you’re envisioning for consumers is intense personalization.

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Clients, meanwhile, are getting more content, more personalization, and more ideas tested more frequently for the same budget, he said.

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