rebrand

British  

/ riːˈbrænd /

verb

1. (tr) to change or update the image of (an organization or product)

---

Explanation

In business, to rebrand is to change the way customers see a product or company by changing logos, names, or designs. If your pet-sitting service isn't attracting much interest, you might want to rebrand it. You could change the name from "Dylan's Dogs" to "Pawsitively Purrfect Pets," and design a new website. You'd be taking a tired old brand and giving it an update so potential customers see it in a new light. Companies also rebrand themselves to shift the way they're perceived, like McDonald's did by adding salad, fruit, and milk to their menu and ending "supersize" options.

Example Sentences

See Examples For:

rebrand

Lancashire chief executive Daniel Gidney, also on the board of MSG, says there's no choice but to be bold in a rebrand.

From BBC ● Aug. 16, 2026

DCC is divesting non-energy units as part of a strategy to focus on its energy business and rebrand.

From The Wall Street Journal ● Jul. 2, 2026

Those fortunate enough to get a presidential rebrand appear anxious to show their appreciation.

From Slate ● Jun. 5, 2026

Lately, beans have gotten a bit of a rebrand.

From Salon ● May 5, 2026

The spin doctors in the corporate offices are planning to rebrand it the Fountain of Life.

From "Dry" by Neal Shusterman and Jarrod Shusterman