rebrand

British  

/ riːˈbrænd /

verb

1. (tr) to change or update the image of (an organization or product)

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Explanation

In business, to rebrand is to change the way customers see a product or company by changing logos, names, or designs. If your pet-sitting service isn't attracting much interest, you might want to rebrand it. You could change the name from "Dylan's Dogs" to "Pawsitively Purrfect Pets," and design a new website. You'd be taking a tired old brand and giving it an update so potential customers see it in a new light. Companies also rebrand themselves to shift the way they're perceived, like McDonald's did by adding salad, fruit, and milk to their menu and ending "supersize" options.

Example Sentences

See Examples For:

rebrand

Mikel Arteta may be attempting to rebrand them "finishers" but there's only one phrase in the footballing lexicon to sum up today's focus: super subs.

From BBC ● Oct. 16, 2026

Many think of corporate naming in the context of disasters like Tronc, the notoriously short-lived rebrand of media conglomerate Tribune Publishing, or Reebok’s Incubus, a shoe named for a mythological demon that attacks sleeping women.

From The Wall Street Journal ● Oct. 8, 2026

Still, this is probably the strangest rebrand we’ve seen so far, partly because there was no public impetus for such a visible change.

From Slate ● Oct. 3, 2026

Chief executive Mike Doustdar told Denmark's TV2 television the rebrand was part of an effort to "reinvent the company".

From Barron's ● Sep. 14, 2026

Some crafty bond market person had gazed upon the subprime mortgage sprawl, as an ambitious real estate developer might gaze upon Oakland, and found an opportunity to rebrand some of the turf.

From "The Big Short" by Michael Lewis

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