sales promotion

American  

noun

1. the methods or techniques for creating public acceptance of or interest in a product, usually in addition to standard merchandising techniques, as advertising or personal selling, and generally consisting of the offer of free samples, gifts made to a purchaser, or the like.

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sales promotion British  

noun

1. activities or techniques intended to create consumer demand for a product or service

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Etymology

Origin of sales promotion

First recorded in 1915–20

Example Sentences

"We felt that zines could appeal to a different audience than traditional readers," Masato Sugiura, deputy head of the sales promotion unit, told AFP.

From Barron's • Jun. 1, 2026

Nissan Motors told the BBC: "Due to conduct by Johnny & Associates that contravenes our Human Rights Policy Statement, we will refrain from developing new sales promotion materials using that talent agency until further notice."

From BBC • Sep. 19, 2023

Live-streaming sales promotion, a booming e-commerce trend in China, has also foundered with Western audiences.

From Los Angeles Times • Feb. 9, 2023

Shortly before the second death, Taser began its X2 sales promotion, featuring a $300 trade-in allowance per weapon.

From Reuters • Sep. 21, 2017

You know we handle all his sales promotion campaigns.

From The Haunted Bookshop by Morley, Christopher