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home brand

British

noun

Also called (in certain other countries): own brand.
1. an item packaged and marketed under the brand name of a particular retailer, usually a large supermarket chain, rather than that of the manufacturer
2. ( as modifier )
  
  home-brand products

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The smart home brand is currently selling its 16.4-foot, colorful LED lights for just $19.99 on Amazon, which can illuminate and uplift the energy in your home.

From Los Angeles Times • Nov. 2, 2022

Searches online for “sell my house” have soared in the United States, rising 147 percent as of July, according to an analysis of Google Trends by luxury home brand Ruby Homes.

From Washington Post • Aug. 10, 2022

Eufy, Anker’s smart home brand, is trying to solve the video doorbell’s biggest blindspot with a new dual-camera option.

From The Verge • Jan. 4, 2022

Macy's built Martha Stewart into its No. 1 home brand after Stewart came out of prison in 2005 after serving time for lying about a stock sale.

From Reuters • Feb. 25, 2013

In a moment of inspiration, a cowboy pulled out his jackknife and carved his home brand on the shining case.

From Jim Waring of Sonora-Town Tang of Life by Knibbs, Henry Herbert

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023