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mass-market

American

[mas-mahr-kit] / ˈmæsˈmɑr kɪt /

Or massmarket

adjective

(of products) produced and distributed in large quantities and intended to appeal to the widest range of consumers.

verb (used with object)

to produce and distribute to the widest range of consumers.

mass-market British

adjective

of, for, or appealing to a large number of people; popular

mass-market paperbacks

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Etymology

Origin of mass-market

First recorded in 1950–55

Compare meaning

How does mass-market compare to similar and commonly confused words? Explore the most common comparisons:

trade paperback vs. mass-market

Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023