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brand awareness

British  

noun

  1. marketing the extent to which consumers are aware of a particular product or service

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

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The bank says the ASX-listed accounting-software provider “is beginning to see improved unaided brand awareness from increased U.S. brand spend, which is also supporting performance marketing.”

From The Wall Street Journal Sep. 11, 2026

Funds will also be used to enhance brand awareness and strengthen the company’s global presence.

From The Wall Street Journal Aug. 24, 2026

The changes are meant to improve brand awareness and deepen the company’s knowledge of consumer demographics and shopping patterns, since managers of neighboring stores can share expertise, Moran said.

From Los Angeles Times Mar. 30, 2026

Its aided brand awareness — a measure of whether consumers recognize a brand when prompted with logos or taglines — has been stable in recent years.

From Barron's Jan. 8, 2026

Cyrus Ferguson, Bilt’s senior content director and co-creator of “Roomies,” said the goal of the series was to bring more brand awareness to Bilt.

From Los Angeles Times Dec. 18, 2025

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