cross-promotion

American  

[kraws-pruh-moh-shuhn, krahs-] / ˈkrɔs prəˈmoʊ ʃən, ˈkrɑs- /

noun

plural

cross-promotions

1. a marketing strategy in which a product or service is used to advertise another.

---

Other Word Forms

• cross-promotional
  adjective

Example Sentences

The network appeared to bank on that cross-promotion and corporate synergy by casting her as The Bachelorette to resuscitate its long-term decline in ratings.

From BBC • Mar. 21, 2026

Retail experts expect a deluge of cross-promotion, and even an NFL spokesman said that the league is looking to incorporate Valentine’s Day into Super Bowl Sunday.

From The Wall Street Journal • Feb. 7, 2026

Thailand’s marketing restrictions have done little to curb practices like cross-promotion, said Nisachol Cetthakrikul, who has worked in the Thai health ministry and studied the law.

From Salon • Mar. 23, 2024

The “Barbenheimer” moment generated fan-made merchandise, memes and plentiful cross-promotion of the two features.

From New York Times • Dec. 7, 2023

The sporting cross-promotion between four studios — Universal, Warner Bros.,

From Seattle Times • Jul. 14, 2023