cross-promotion
noun
a marketing strategy in which a product or service is used to advertise another.
cross-promotional
-
a word derived from
cross-promotion.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
It’s a clever way of getting in on the cross-promotional action.
From The Wall Street Journal ● Jul. 16, 2026
“For all its cross-promotional synergy,” her “halftime show was a reminder that whatever lures Beyoncé from her superstar cocoon is worth celebrating,” Wood wrote.
From Los Angeles Times ● Dec. 26, 2024
On Saturday McKee, 27, will headline a cross-promotional event in Japan between Bellator and Rizin, when he faces Roberto de Souza at lightweight.
From BBC ● Dec. 31, 2022
This intent was further evidenced by the Internet forum ready codes and puzzles hidden within the book dust jacket itself, and was further validated by the Google-led cross-promotional "WebQuest" advertising campaign designed for the movie.
From Salon ● Dec. 19, 2020
Now it is a parade of corporate advertising and cross-promotional flimflam.
From Washington Post ● Jun. 12, 2018
