cross-promotion
noun
a marketing strategy in which a product or service is used to advertise another.
cross-promotional
-
a word derived from
cross-promotion.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
It’s a clever way of getting in on the cross-promotional action.
From The Wall Street Journal ● Jul. 16, 2026
Disney, which owns its own television network, always sets itself a place — or two —at this cross-promotional table, celebrating its 10th anniversary.
From Los Angeles Times ● Nov. 18, 2025
“F1,” which is distributed by Apple Original Films in America, is a cross-promotional synergy machine.
From Salon ● Jul. 7, 2025
On Saturday McKee, 27, will headline a cross-promotional event in Japan between Bellator and Rizin, when he faces Roberto de Souza at lightweight.
From BBC ● Dec. 31, 2022
Now it is a parade of corporate advertising and cross-promotional flimflam.
From Washington Post ● Jun. 12, 2018
