cross-promotion

American  

[kraws-pruh-moh-shuhn, krahs-] / ˈkrɔs prəˈmoʊ ʃən, ˈkrɑs- /

noun

plural

cross-promotions

1. a marketing strategy in which a product or service is used to advertise another.

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Other Word Forms

• cross-promotional adjective

Example Sentences

Retail experts expect a deluge of cross-promotion, and even an NFL spokesman said that the league is looking to incorporate Valentine’s Day into Super Bowl Sunday.

From The Wall Street Journal

Scarlett Johansson’s “Eleanor the Great” had a glitzy premiere at Cannes and some novel cross-promotion with her stint co-hosting “Today” alongside Jenna Bush Hager.

From Salon

Luckily, Hulu and Vanderpump have lightened up on the subterfuge themselves, turning Season 2 into a competition show that doubles as an opportunity for cross-promotion.

From Salon

We expect loads of cross-promotion and several doubleheaders throughout the fall.

From Seattle Times

Nutrition experts and advocates called the tactic “cross-promotion.”

From Salon