cross-promotion
noun
a marketing strategy in which a product or service is used to advertise another.
cross-promotions
-
pluralof cross-promotion.plural
The grammatical form denoting more than one person, place, thing, or idea.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Global media value of the many cross-promotions for “Spider-Man: Brand New Day,” according to Deadline, a record for Hollywood.
From The Wall Street Journal ● Aug. 3, 2026
The decisions that influencers have to make are complicated by the nuances of modern brand marketing, where campaigns often involve cross-promotions.
From Los Angeles Times ● Jul. 22, 2023
Rivian has also already proven adept at coming up with its own effective cross-promotions.
From The Verge ● Jul. 21, 2021
I don’t see any top boxers going over to MMA, but I do think you’ll see more promoters trying cross-promotions like this.
From The Guardian ● Aug. 25, 2017
A: “Jaws” came out in the very early days of cross-promotions.
From Washington Times ● Jul. 28, 2016
