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self-promotion

British  

noun

  1. the act or practice of promoting one's own interests, profile, etc

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

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In truth, Cohn’s startling youth, aggressive courtroom tactics, distinctive demeanor and penchant for self-promotion accounted for more press coverage than he genuinely warranted.

From The Wall Street Journal Sep. 1, 2026

When you promote a record, you’re doing self-promotion: “Buy my stuff. Do my thing. Put me on your chest.”

From Los Angeles Times May 11, 2026

The self-promotion earned Noem a reputation for cosplay and the nickname "ICE Barbie" from her critics -- a reference to the Immigration and Customs Enforcement agency which she headed.

From Barron's Mar. 5, 2026

King was Jackson’s mentor, but this act rankled the civil rights leader’s more senior allies, who viewed it as rank self-promotion.

From Salon Feb. 22, 2026

The second was that he was excessively alert to the self-interest and self-promotion of others.

From "The Big Short" by Michael Lewis

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