self-promotion

British  

noun

1. the act or practice of promoting one's own interests, profile, etc

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Example Sentences

The self-promotion earned Noem a reputation for cosplay and the nickname "ICE Barbie" from her critics -- a reference to the Immigration and Customs Enforcement agency which she headed.

From Barron's • Mar. 5, 2026

King was Jackson’s mentor, but this act rankled the civil rights leader’s more senior allies, who viewed it as rank self-promotion.

From Salon • Feb. 22, 2026

"She's a diplomat, not a D-list celebrity. My 15-year-old, social media obsessed, brother is less shameless in his self-promotion," reads some contemporaneous testimony.

From BBC • Feb. 17, 2026

So when I think about people doing activities where their attention isn’t just on interview mode, it’s like, “Oh, we’re tackling something together,” it really decreases that self-promotion instinct, which is usually misguided.

From Los Angeles Times • Feb. 12, 2026

The second was that he was excessively alert to the self-interest and self-promotion of others.

From "The Big Short" by Michael Lewis