A/B testing
Americannoun
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Digital Technology. a stage of design and development that compares two or more versions of a web page or app in simultaneous use to assess which is the optimized version for achieving a specified design goal or performance metric.
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a research methodology that compares two or more versions of a product or strategy to determine empirically which version is superior.
A/B testing informed our graphics choices for the new email marketing program.
Example Sentences
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
Marketing shifted from campaign bursts to always‑on funnels and A/B testing.
From The Wall Street Journal ● Nov. 22, 2025
This is called A/B testing, and it’s a whole lot less controversial when someone else does it.
From Washington Post ● Sep. 28, 2022
The longstanding practice, called A/B testing, is intended to improve consumers’ experiences and keep them engaged, which helps the companies make money through premium membership fees or advertising.
From New York Times ● Sep. 24, 2022
He routinely does A/B testing, they said, in which many versions of the same content are published to see what spreads fastest online.
From Seattle Times ● Jul. 24, 2021
Most writers cannot afford focus groups or A/B testing, but they can ask a roommate or colleague or family member to read what they wrote and comment on it.
From "The Sense of Style" by Steven Pinker
Definitions and idiom definitions from Dictionary.com Unabridged, based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
Idioms from The American Heritage® Idioms Dictionary copyright © 2002, 2001, 1995 by Houghton Mifflin Harcourt Publishing Company. Published by Houghton Mifflin Harcourt Publishing Company.
