A/B testing

[ey-bee tes-ting]
noun
  1. Digital Technology. a stage of design and development that compares two or more versions of a web page or app in simultaneous use to assess which is the optimized version for achieving a specified design goal or performance metric.
  2. a research methodology that compares two or more versions of a product or strategy to determine empirically which version is superior: A/B testing informed our graphics choices for the new email marketing program.
Also called split testing.

A/B test

[ey-bee test]
noun Also called A/B experiment, split test.
  1. Digital Technology. a comparison of two or more versions of a web page or app in simultaneous use to assess which is the optimized version for achieving a specified design goal or performance metric.
  2. an experiment that compares two or more versions of a product or strategy to determine empirically which version is superior: The A/B test showed a more positive customer response to email marketing with short subject lines.
verb (used with object) Also A/B-test [ey-bee-test] /ˈeɪˈbiˌtɛst/, split-test [split-test] /ˈsplɪtˌtɛst/.
  1. to subject (a website, app, product, or strategy) to a comparison of two or more versions in simultaneous use to assess which is the optimized version for achieving a specified design goal or performance metric.
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018