accismus

American  

[uhk-siz-muhs] / əkˈsɪz məs /

noun

1. an ironic rhetorical device, in which one feigns indifference, or makes a pretense of refusing something one desires.

   Clarence’s simpering that he couldn’t possibly accept such a generous gift is an example of accismus, for he has repeatedly shown the audience his weakness for luxury.

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Etymology

Origin of accismus

First recorded in 1560–70; from New Latin accismus “coyness, pretense of indifference,” from Greek akkismós