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Synonyms

advertising

American  
[ad-ver-tahy-zing] / ˈæd vərˌtaɪ zɪŋ /
Or advertizing

noun

  1. the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc..

    to get more customers by advertising.

  2. paid announcements; advertisements.

  3. the profession of planning, designing, and writing advertisements.


advertising British  
/ ˈædvəˌtaɪzɪŋ /

noun

  1. the promotion of goods or services for sale through impersonal media, such as radio or television

  2. the business that specializes in creating such publicity

  3. advertisements collectively; publicity

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Etymology

Origin of advertising

First recorded in 1520–30; advertise + -ing 1

Explanation

Advertising is the act of drawing the public’s attention to something, usually to sell it. Whatever is written on the sandwich board you're wearing is what you're advertising. Advertising is getting the word out — whether it’s on a billboard, in a magazine ad, on a commercial, on the side of a blimp, or by singing it from the highest mountaintop. If you want to let people know about a product, service, or candidate, you run an advertising campaign. The word advertising may also be used for the advertisements themselves or the business of creating advertisements.

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Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

Pairing Fox’s free streaming channel Tubi with the Roku TV channel could also help the combined company better compete with the likes of Amazon and Netflix in the battle to hoover up advertising dollars.

From Barron's • Jun. 17, 2026

By advertising to moviegoers, aTwist is hoping to distinguish itself among its competitors.

From Los Angeles Times • Jun. 17, 2026

WSJLI: Are you still doing more traditional advertising to fuel sales?

From The Wall Street Journal • Jun. 16, 2026

The team heavily used AI images for promotion, including one advertising a meet-and-greet with players.

From BBC • Jun. 16, 2026

I put Annie in charge of writing all our advertising.

From "The Million Dollar Shot" by Dan Gutman

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