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counteradvertising

  • a word derived from advertising.
    advertising
    noun
    the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc..

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The FTC also advocated that broadcasters allow "counteradvertising" by groups that oppose a product or a message that regular advertisers are trying to push.

From Time Magazine Archive

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