comparative advertising

noun

advertising in which a competing product is identified and compared unfavorably with the advertiser's product.

Origin of comparative advertising

First recorded in 1970–75

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2018

British Dictionary definitions for comparative advertising

comparative advertising

noun

a form of advertising in which a product is compared favourably with similar products on the market

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

comparative advertising

Origin of .css-1fxfie5{font-size:22px;}@media (max-width:768px){.css-1fxfie5{font-size:18px;margin:0 10px 10px 0;word-break:break-all;word-wrap:break-word;-webkit-hyphens:auto;-moz-hyphens:auto;-ms-hyphens:auto;hyphens:auto;line-height:22px;}}comparative advertising

comparative advertising

Origin of comparative advertising