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definitions

comparative advertising

noun

advertising in which a competing product is identified and compared unfavorably with the advertiser's product.

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Nearby words

  1. comparable,
  2. comparable worth,
  3. comparation,
  4. comparatist,
  5. comparative,
  6. comparative anatomy,
  7. comparative government,
  8. comparative judgment,
  9. comparative linguistics,
  10. comparative literature

Origin of comparative advertising

First recorded in 1970–75
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

British Dictionary definitions for comparative advertising

comparative advertising

noun

a form of advertising in which a product is compared favourably with similar products on the market
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012