Dictionary.com

comparative advertising

Save This Word!

noun
advertising in which a competing product is identified and compared unfavorably with the advertiser's product.
QUIZ
WILL YOU SAIL OR STUMBLE ON THESE GRAMMAR QUESTIONS?
Smoothly step over to these common grammar mistakes that trip many people up. Good luck!
Question 1 of 7
Fill in the blank: I can’t figure out _____ gave me this gift.

Origin of comparative advertising

First recorded in 1970–75
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

How to use comparative advertising in a sentence

British Dictionary definitions for comparative advertising

comparative advertising

noun
a form of advertising in which a product is compared favourably with similar products on the market
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
FEEDBACK