comparative advertising
noun
advertising in which a competing product is identified and compared unfavorably with the advertiser's product.
Nearby words
compar., comparable, comparable worth, comparatist, comparative, comparative advertising, comparative anatomy, comparative government, comparative judgment, comparative linguistics, comparative literature
Origin of comparative advertising
First recorded in 1970–75
Dictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
British Dictionary definitions for comparative advertising
comparative advertising
noun
a form of advertising in which a product is compared favourably with similar products on the market
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
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