comparative advertising

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noun

advertising in which a competing product is identified and compared unfavorably with the advertiser's product.

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Origin of comparative advertising

First recorded in 1970–75

Words nearby comparative advertising

comparable, comparable worth, comparably, comparatist, comparative, comparative advertising, comparative government, comparative judgment, comparative linguistics, comparative literature, comparatively

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023

How to use comparative advertising in a sentence

Meanwhile, big dollar advertising campaigns have taken an explicit rainbow-hued slant.
Corporations Are No Longer Silent on LGBT Issues||December 24, 2014|DAILY BEAST
His advertising tells a story, but so do the objects themselves.
Glenn Beck Is Now Selling Hipster Clothes. Really.|Ana Marie Cox|December 20, 2014|DAILY BEAST
All those bloodthirsty tweets and arcane exhortations and now we find out you were an advertising executive—an ad exec!
The Scared Widdle Kitty of ISIS|Jacob Siegel|December 12, 2014|DAILY BEAST
Manufacturing merchandise, publicity (a radio ad in SF, Facebook ads, venue specific advertising), supplies, shipping.
How Much Money Does a Band Really Make on Tour?|Jack Conte|December 8, 2014|DAILY BEAST

This measure is largely to protect children from the advertising of drugs, which many feel would normalize the experience.
Colorado Weed Dispensaries Celebrate ‘Green Friday’|Abby Haglage|November 28, 2014|DAILY BEAST
It is impossible to form a just estimate of the Bible without some knowledge of ancient history and comparative mythology.
God and my Neighbour|Robert Blatchford
The doctor, informed of her comparative happiness, again shrugged his shoulders.
The Joyous Adventures of Aristide Pujol|William J. Locke
To many causes may the comparative smallness of success that has attended these be attributed.
The Ordinance of Covenanting|John Cunningham
"Madame tells me that he is dead," said she, and Garnache was shocked at the comparative calmness with which she said it.
St. Martin's Summer|Rafael Sabatini
Ede was the type after which some department store advertising-department diplomat had coined the term "stylish stout."
Hooded Detective, Volume III No. 2, January, 1942|Various

British Dictionary definitions for comparative advertising

comparative advertising

noun

a form of advertising in which a product is compared favourably with similar products on the market

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012