advertising

or ad·ver·tiz·ing

[ ad-ver-tahy-zing ]
/ ˈæd vərˌtaɪ zɪŋ /

noun

the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by advertising.
paid announcements; advertisements.
the profession of planning, designing, and writing advertisements.

Nearby words

  1. advertent,
  2. advertise,
  3. advertised,
  4. advertisement,
  5. advertiser,
  6. advertising account,
  7. advertising agency,
  8. advertising man,
  9. advertising standards authority,
  10. advertize

Origin of advertising

First recorded in 1520–30; advertise + -ing1

Related formscoun·ter·ad·ver·tis·ing, nounpro·ad·ver·tis·ing, adjectivepro·ad·ver·tiz·ing, adjectiveself-ad·ver·tis·ing, adjective, noun

advertise

or ad·ver·tize

[ ad-ver-tahyz, ad-ver-tahyz ]
/ ˈæd vərˌtaɪz, ˌæd vərˈtaɪz /

verb (used with object), ad·ver·tised, ad·ver·tis·ing.

verb (used without object), ad·ver·tised, ad·ver·tis·ing.

Origin of advertise

1400–50; late Middle English advertisen < Middle French avertiss-, long stem of avertir < Vulgar Latin *advertire, Latin advertere to advert1; the expected Middle English *advertishen probably conformed to advertisement or the suffix -ize

Related forms
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Examples from the Web for advertising


British Dictionary definitions for advertising

advertising

sometimes US advertizing

/ (ˈædvəˌtaɪzɪŋ) /

noun

the promotion of goods or services for sale through impersonal media, such as radio or television
the business that specializes in creating such publicity
advertisements collectively; publicity

advertise

sometimes US advertize

/ (ˈædvəˌtaɪz) /

verb

to present or praise (goods, a service, etc) to the public, esp in order to encourage sales
to make (something, such as a vacancy, article for sale, etc) publicly known, as to possible applicants, buyers, etcto advertise a job
(intr foll by for) to make a public request (for), esp in a newspaper, etcshe advertised for a cook
obsolete to warn; caution
Derived Formsadvertiser or sometimes US advertizer, noun

Word Origin for advertise

C15: from a lengthened stem of Old French avertir, ultimately from Latin advertere to turn one's attention to. See adverse

Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for advertising

advertise

v.

early 15c., "to take notice of," from Middle French advertiss-, present participle stem of a(d)vertir "to warn" (12c.), from Latin advertere "turn toward," from ad- "toward" (see ad-) + vertere "to turn" (see versus).

Sense shifted to "to give notice to others, warn" (late 15c.) by influence of advertisement; specific meaning "to call attention to goods for sale, rewards, etc." had emerged by late 18c. Original meaning remains in the verb advert "to give attention to." Related: Advertised; advertising.

Online Etymology Dictionary, © 2010 Douglas Harper