advertising

Or ad·ver·tiz·ing

[ad-ver-tahy-zing]

noun

1. the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc..

   to get more customers by advertising.

2. paid announcements; advertisements.

3. the profession of planning, designing, and writing advertisements.

advertising

/ ˈædvəˌtaɪzɪŋ /

noun

1. the promotion of goods or services for sale through impersonal media, such as radio or television

2. the business that specializes in creating such publicity

3. advertisements collectively; publicity

Other Word Forms

• counteradvertising noun
• proadvertising adjective
• proadvertizing adjective
• self-advertising adjective

Word History and Origins

Origin of advertising¹

First recorded in 1520–30; advertise + -ing ¹

Example Sentences

Man-on-the-street interviews have existed since the invention of radio and TV news, and political campaigns and consumer marketers have occasionally used the format in their advertising.

Read more on The Wall Street Journal

Rajoelina was born into wealth and, before entering politics, had made a name for himself as an entrepreneur and DJ - setting up a radio station and an advertising company along the way.

Read more on BBC

Automation has lowered the threshold for selling advertising space -- previously set at several thousand downloads.

Read more on Barron's

Although psychedelic drugs are illegal in South Africa, many self-appointed healers and shamans based in Cape Town are openly advertising that they incorporate them in their therapies.

Read more on BBC

She joked that she expanded the ranks of ICE agents by advertising to men who take gas station supplements.

Read more on Salon