advertising
or ad·ver·tiz·ing
[ ad-ver-tahy-zing ]
/ ˈæd vərˌtaɪ zɪŋ /
noun
the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.: to get more customers by advertising.
paid announcements; advertisements.
the profession of planning, designing, and writing advertisements.
RELATED CONTENT
RELATED WORDS
pitch, buildup, announcement, proclamation, spread, exposition, exhibition, hoopla, publicity, posting, plug, ballyhoo, broadcasting, hype, puff, promotion, screamer, squib, displaying, PR
Nearby words
- advertent,
- advertise,
- advertised,
- advertisement,
- advertiser,
- advertising account,
- advertising agency,
- advertising man,
- advertising standards authority,
- advertize
Origin of advertising
advertise
or ad·ver·tize
[ ad-ver-tahyz, ad-ver-tahyz ]
/ ˈæd vərˌtaɪz, ˌæd vərˈtaɪz /
verb (used with object), ad·ver·tised, ad·ver·tis·ing.
verb (used without object), ad·ver·tised, ad·ver·tis·ing.
Origin of advertise
1400–50; late Middle English advertisen < Middle French avertiss-, long stem of avertir < Vulgar Latin *advertire, Latin advertere to advert1; the expected Middle English *advertishen probably conformed to advertisement or the suffix -ize
Dictionary.com Unabridged
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019
Examples from the Web for advertising
advertising
sometimes US advertizing
/ (ˈædvəˌtaɪzɪŋ) /
noun
the promotion of goods or services for sale through impersonal media, such as radio or television
the business that specializes in creating such publicity
advertisements collectively; publicity
advertise
sometimes US advertize
/ (ˈædvəˌtaɪz) /
verb
to present or praise (goods, a service, etc) to the public, esp in order to encourage sales
to make (something, such as a vacancy, article for sale, etc) publicly known, as to possible applicants, buyers, etcto advertise a job
(intr foll by for) to make a public request (for), esp in a newspaper, etcshe advertised for a cook
obsolete to warn; caution
Word Origin for advertise
C15: from a lengthened stem of Old French avertir, ultimately from Latin advertere to turn one's attention to. See adverse
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
advertise
early 15c., "to take notice of," from Middle French advertiss-, present participle stem of a(d)vertir "to warn" (12c.), from Latin advertere "turn toward," from ad- "toward" (see ad-) + vertere "to turn" (see versus).
Sense shifted to "to give notice to others, warn" (late 15c.) by influence of advertisement; specific meaning "to call attention to goods for sale, rewards, etc." had emerged by late 18c. Original meaning remains in the verb advert "to give attention to." Related: Advertised; advertising.
Online Etymology Dictionary, © 2010 Douglas Harper