the extinction of an undesirable response to a stimulus through the introduction of a more desirable, often incompatible, response.
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How to use counterconditioning in a sentence
If he could live through it, countermeasures could be taken, counterconditioning could be set up.The Status Civilization | Robert Sheckley
British Dictionary definitions for counterconditioning
psychol the conditioning of a response that is incompatible with some previously learned response; for example, in psychotherapy an anxious person might be taught relaxation, which is incompatible with anxiety
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012