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Synonyms

advertising

American  
[ad-ver-tahy-zing] / ˈæd vərˌtaɪ zɪŋ /
Or advertizing

noun

  1. the act or practice of calling public attention to one's product, service, need, etc., especially by paid announcements in newspapers and magazines, over radio or television, on billboards, etc..

    to get more customers by advertising.

  2. paid announcements; advertisements.

  3. the profession of planning, designing, and writing advertisements.


advertising British  
/ ˈædvəˌtaɪzɪŋ /

noun

  1. the promotion of goods or services for sale through impersonal media, such as radio or television

  2. the business that specializes in creating such publicity

  3. advertisements collectively; publicity

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Etymology

Origin of advertising

First recorded in 1520–30; advertise + -ing 1

Explanation

Advertising is the act of drawing the public’s attention to something, usually to sell it. Whatever is written on the sandwich board you're wearing is what you're advertising. Advertising is getting the word out — whether it’s on a billboard, in a magazine ad, on a commercial, on the side of a blimp, or by singing it from the highest mountaintop. If you want to let people know about a product, service, or candidate, you run an advertising campaign. The word advertising may also be used for the advertisements themselves or the business of creating advertisements.

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Vocabulary lists containing advertising

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The History of Advertising Trust has about 10 million items at its base in Raveningham, south of Norwich.

From BBC • Jul. 4, 2026

The World Cup is expected to pump $10.5 billion in ad spending into the global economy, although the impact in the U.S. will likely be more muted, according to the World Advertising Research Center.

From MarketWatch • Jun. 9, 2026

Bonfig will focus on four areas of priority, including positioning Best Buy as a Retail, Media and Advertising and Technology business, growing its reach, improving the customer experience, and “being a human-powered, customer-focused company.”

From The Wall Street Journal • May 28, 2026

Advertising revenue for streaming was up 20% compared to the first quarter of 2025.

From Los Angeles Times • May 6, 2026

On Wednesday evenings I take another night course: not Life Drawing, which is taught this year by an excitable Yugoslavian, but Advertising Art.

From "Cat's Eye" by Margaret Atwood

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