again and again

Idioms  

1. Repeatedly, often, as in I've told you again and again, don't turn up the heat. This idiom uses repetition for the purpose of emphasis (as does its synonym, over and over). Shakespeare used it in Othello (1:3): “I have told thee often, and I retell thee again and again.” [c. 1600]

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Example Sentences

This photostriction effect is reversible and can be repeated again and again, she said.

From Science Daily • Mar. 31, 2026

The case was delayed again and again, escalated to higher and higher courts.

From Slate • Mar. 25, 2026

But it also makes it the kind of film that will send happy viewers soaring into orbit, again and again.

From The Wall Street Journal • Mar. 18, 2026

It is the prime minister's judgement which his critics circle back to again and again, every time the story returns.

From BBC • Mar. 11, 2026

The gray exhalation of mist came again, and again the air filled with the dread that clutched at Christopher’s chest.

From "Impossible Creatures" by Katherine Rundell

Related Words

• frequently
• once again
• regularly
• repeatedly