again and again

Idioms  

1. Repeatedly, often, as in I've told you again and again, don't turn up the heat. This idiom uses repetition for the purpose of emphasis (as does its synonym, over and over). Shakespeare used it in Othello (1:3): “I have told thee often, and I retell thee again and again.” [c. 1600]

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Example Sentences

This photostriction effect is reversible and can be repeated again and again, she said.

From Science Daily

They return again and again to the phenomenon of experiential change, such as the way that memories may seem accurate or false depending on one’s vantage, or when something original is mistaken for its simulacrum.

From The Wall Street Journal

Clare hunched farther over the kindling and struck the monocle again and again, looking back and forth from the unlit tinder to the spirit floating above him.

From Literature

Apple would go on to revolutionize the tech industry, creating innovative, intuitive and beautiful gadgets billions of people would buy again and again.

From Los Angeles Times

Did the organization merely get lucky, again and again?

From The Wall Street Journal

Related Words

• frequently
• once again
• regularly
• repeatedly