again and again

1. Repeatedly, often, as in I've told you again and again, don't turn up the heat. This idiom uses repetition for the purpose of emphasis (as does its synonym, over and over). Shakespeare used it in Othello (1:3): “I have told thee often, and I retell thee again and again.” [c. 1600]

Example Sentences

The robot lurched forward, then backward, again and again, as her computer brain struggled with all of these thoughts and feelings.

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Kaitlyn, what about this season kept you hitting “next episode” again and again?

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China was open to dialogue, it said again and again.

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It's a word which comes up again and again at the moment in off-the-record conversations with ministers, government advisers and Labour MPs.

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“I’d much rather write small checks, tweak the business plan, and then feed it again and again,” he said.

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Related Words

• frequently 
• once again www.thesaurus.com
• regularly 
• repeatedly