again and again

Idioms  

1. Repeatedly, often, as in I've told you again and again, don't turn up the heat. This idiom uses repetition for the purpose of emphasis (as does its synonym, over and over). Shakespeare used it in Othello (1:3): “I have told thee often, and I retell thee again and again.” [c. 1600]

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Example Sentences

See Examples For:

again and again

Piker later renounced the statement, saying it was wrong, but the fact that he said it once still continues to be brought up, again and again, in El-Sayed’s race.

From Slate ● Sep. 17, 2026

WSJ: Was there a piece of information that came up again and again as the thing that gave people away?

From The Wall Street Journal ● Sep. 8, 2026

Met Commissioner Sir Mark Rowley says he is "flabbergasted" that "serious knife and firearm offenders" are freed on bail "again and again".

From BBC ● Sep. 4, 2026

And I was one of around 60 people making the climb again and again with sandbags weighing anywhere from 5 to 50-plus pounds.

From Los Angeles Times ● Sep. 3, 2026

These small pieces of melody will appear again and again in a piece of music, sometimes exactly the same and sometimes changed.

From "Understanding Basic Music Theory" by Catherine Schmidt-Jones and Russel Jones

Related Words

• frequently
• once again
• regularly
• repeatedly