again and again

Idioms  

1. Repeatedly, often, as in I've told you again and again, don't turn up the heat. This idiom uses repetition for the purpose of emphasis (as does its synonym, over and over). Shakespeare used it in Othello (1:3): “I have told thee often, and I retell thee again and again.” [c. 1600]

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Example Sentences

The line item “other income”, referring to gains in equity investments in other companies, popped up again and again in recent earnings reports.

From Barron's • Jun. 5, 2026

Because the caustic structure continually shifts, the resulting flashes would occur again and again, creating a recognizable pattern that astronomers could search for.

From Science Daily • Jun. 5, 2026

It was like a loop, going over again and again.

From BBC • May 28, 2026

“There is no way you can walk out and look away,” he said, adding that hospital visits can result in veterans reliving painful memories again and again.

From Los Angeles Times • May 20, 2026

I went through preschool to fifth grade again and again.

From "The School for Whatnots" by Margaret Peterson Haddix

Related Words

• frequently
• once again
• regularly
• repeatedly