again and again

Idioms  

1. Repeatedly, often, as in I've told you again and again, don't turn up the heat. This idiom uses repetition for the purpose of emphasis (as does its synonym, over and over). Shakespeare used it in Othello (1:3): “I have told thee often, and I retell thee again and again.” [c. 1600]

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Example Sentences

See Examples For:

again and again

Before lawmakers, he returned again and again to one number—63 months, the length of time inflation has run above the Fed’s 2% target—to explain why so much needs re-examining.

From The Wall Street Journal ● Jul. 28, 2026

“She had a CD of western swing from the ’50s and ’40s that she was listening to again and again.

From Los Angeles Times ● Jul. 8, 2026

An accuser can call again and again, and CPS will conduct another investigation each time.

From Slate ● Jul. 7, 2026

At a port storage facility transformed into a makeshift morgue in La Guaira, the same scene repeats itself again and again.

From BBC ● Jul. 3, 2026

I went through preschool to fifth grade again and again.

From "The School for Whatnots" by Margaret Peterson Haddix

Related Words

• frequently
• once again
• regularly
• repeatedly