again and again

Idioms  

1. Repeatedly, often, as in I've told you again and again, don't turn up the heat. This idiom uses repetition for the purpose of emphasis (as does its synonym, over and over). Shakespeare used it in Othello (1:3): “I have told thee often, and I retell thee again and again.” [c. 1600]

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Example Sentences

"You buy one thing and you get a dopamine hit from it and want that feeling again and again," she explains.

From BBC • May 1, 2026

The game, designed by Japanese artist Kotake Create, drops you into a white-tiled subway corridor that you’ll encounter again and again until the keys to unlock the title escape are deduced.

From Los Angeles Times • Apr. 10, 2026

They return again and again to the phenomenon of experiential change, such as the way that memories may seem accurate or false depending on one’s vantage, or when something original is mistaken for its simulacrum.

From The Wall Street Journal • Mar. 31, 2026

This photostriction effect is reversible and can be repeated again and again, she said.

From Science Daily • Mar. 31, 2026

The song of the cave, the song of the birds, the song of the rain My inner voice repeated Teresita’s instructions again and again, but nothing made any sense.

From "Summer of the Mariposas" by Guadalupe García McCall

Related Words

• frequently
• once again
• regularly
• repeatedly