again and again

Idioms  

1. Repeatedly, often, as in I've told you again and again, don't turn up the heat. This idiom uses repetition for the purpose of emphasis (as does its synonym, over and over). Shakespeare used it in Othello (1:3): “I have told thee often, and I retell thee again and again.” [c. 1600]

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Example Sentences

This photostriction effect is reversible and can be repeated again and again, she said.

From Science Daily • Mar. 31, 2026

This careful, unprompted commitment to the multilateralism of Germany's military efforts occurs again and again in conversations with the German military.

From BBC • Mar. 27, 2026

The case was delayed again and again, escalated to higher and higher courts.

From Slate • Mar. 25, 2026

I read it again and again until my body revolted.

From Los Angeles Times • Mar. 20, 2026

Some missed, but a spattering caught the right flame; Christopher threw again, and again, bending to kneel in the wet dirt and hurl mud at the creature.

From "Impossible Creatures" by Katherine Rundell

Related Words

• frequently
• once again
• regularly
• repeatedly