again and again

Idioms  

1. Repeatedly, often, as in I've told you again and again, don't turn up the heat. This idiom uses repetition for the purpose of emphasis (as does its synonym, over and over). Shakespeare used it in Othello (1:3): “I have told thee often, and I retell thee again and again.” [c. 1600]

---

Example Sentences

They return again and again to the phenomenon of experiential change, such as the way that memories may seem accurate or false depending on one’s vantage, or when something original is mistaken for its simulacrum.

From The Wall Street Journal • Mar. 31, 2026

This photostriction effect is reversible and can be repeated again and again, she said.

From Science Daily • Mar. 31, 2026

The man sleeping outside appeared again, and again.

From Slate • Mar. 25, 2026

I read it again and again until my body revolted.

From Los Angeles Times • Mar. 20, 2026

He stirred his ice cream again and again.

From "Millionaires for the Month" by Stacey McAnulty

Related Words

• frequently
• once again
• regularly
• repeatedly