again and again

Idioms  

1. Repeatedly, often, as in I've told you again and again, don't turn up the heat. This idiom uses repetition for the purpose of emphasis (as does its synonym, over and over). Shakespeare used it in Othello (1:3): “I have told thee often, and I retell thee again and again.” [c. 1600]

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Example Sentences

See Examples For:

again and again

Before lawmakers, he returned again and again to one number—63 months, the length of time inflation has run above the Fed’s 2% target—to explain why so much needs re-examining.

From The Wall Street Journal ● Jul. 28, 2026

Left unsaid was that this is what Harris has long been accused of doing — again and again.

From Salon ● Jul. 27, 2026

Throughout the World Cup, the team slithered away from trouble again and again … until the final game.

From Slate ● Jul. 20, 2026

And methods to recover the bodies are crude enough to destroy the very thing they seek — a thought that has stalked Al-Zaharnah’s mind again and again.

From Los Angeles Times ● Jul. 9, 2026

Mama, Father, the aunts—he wanted to hear stories about them again and again.

From "The Hiding Place" by Corrie ten Boom

Related Words

• frequently
• once again
• regularly
• repeatedly