again and again

Idioms  

1. Repeatedly, often, as in I've told you again and again, don't turn up the heat. This idiom uses repetition for the purpose of emphasis (as does its synonym, over and over). Shakespeare used it in Othello (1:3): “I have told thee often, and I retell thee again and again.” [c. 1600]

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Example Sentences

See Examples For:

again and again

Every defeat was taken on the chin, and accepted, but the lads were always ready to go, again and again.

From BBC ● Sep. 17, 2026

Piker later renounced the statement, saying it was wrong, but the fact that he said it once still continues to be brought up, again and again, in El-Sayed’s race.

From Slate ● Sep. 17, 2026

Writing in the wake of World War II, Swiss playwright Friedrich Dürrenmatt returned again and again to the subject of guilt.

From Los Angeles Times ● Sep. 16, 2026

WSJ: Was there a piece of information that came up again and again as the thing that gave people away?

From The Wall Street Journal ● Sep. 8, 2026

I had climbed down the cliff again and again.

From "Nory Ryan’s Song" by Patricia Reilly Giff

Related Words

• frequently
• once again
• regularly
• repeatedly