again and again

Idioms  

1. Repeatedly, often, as in I've told you again and again, don't turn up the heat. This idiom uses repetition for the purpose of emphasis (as does its synonym, over and over). Shakespeare used it in Othello (1:3): “I have told thee often, and I retell thee again and again.” [c. 1600]

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Example Sentences

See Examples For:

again and again

“She had a CD of western swing from the ’50s and ’40s that she was listening to again and again.

From Los Angeles Times ● Jul. 8, 2026

An accuser can call again and again, and CPS will conduct another investigation each time.

From Slate ● Jul. 7, 2026

“I have been attacked again and again, and I am the most physically and verbally attacked public figure or politician of modern times,” he said.

From The Wall Street Journal ● Jul. 7, 2026

At a port storage facility transformed into a makeshift morgue in La Guaira, the same scene repeats itself again and again.

From BBC ● Jul. 3, 2026

The Turks were also fighting the Russians in the wild mountains of the Caucasus, where an ill-equipped Turkish army suffered severely as the opposing sides struck at each other again and again.

From "The War to End All Wars: World War I" by Russell Freedman

Related Words

• frequently
• once again
• regularly
• repeatedly