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Synonyms

alluring

American  
[uh-loor-ing] / əˈlʊər ɪŋ /

adjective

  1. very attractive or tempting; enticing; seductive.

  2. fascinating; charming.


alluring British  
/ əˈljʊərɪŋ, əˈlʊə- /

adjective

  1. enticing; fascinating; attractive

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Etymology

Origin of alluring

First recorded in 1525–35; allure + -ing 2

Explanation

Something alluring is attractive and enticing. Alluring things are tempting. You might notice the word lure lurking in alluring — that's because alluring things lure people in by getting them excited and inspiring desire. Sometimes that's in a romantic way, like when someone puts on an alluring perfume before a date. But a homemade chocolate cake would also be pretty alluring to a chocolate lover, just as free World Series tickets would be alluring to a baseball fan.

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Vocabulary lists containing alluring

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

The promise of a big yield may sound alluring.

From Barron's • May 5, 2026

The book’s playful interrogation of traditional gender expectations is sharpened with the introduction of 1855 Caleb, a fantasy and a nightmare, a stern, quiet man who Natalie finds both terrifying and alluring.

From Los Angeles Times • Apr. 7, 2026

He was planning to go home when he was approached by a Russian man with an alluring offer: work as a restaurant cook for the equivalent of $5,200 a month—a staggering enticement.

From The Wall Street Journal • Mar. 11, 2026

Venturing into this world as a teen had an alluring "cool" factor for Dr Aiqing Wang, now a senior lecturer in Chinese at the University of Liverpool.

From BBC • Feb. 26, 2026

“It was naive on my part. Still to this day, I’m surprised by how addictive and how alluring the technology is.”

From "A Deadly Wandering: A Mystery, a Landmark Investigation, and the Astonishing Science of Attention in the Digital Age" by Matt Richtel

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