allurement

[ uh-loor-muhnt ]

/ əˈlʊər mənt /

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noun

fascination; charm.

the means of alluring.

the act or process of alluring.

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Origin of allurement

First recorded in 1540–50; allure + -ment

These same allurements exist in the United States, just cloaked in the shadows by boosters trying to evade NCAA detection.
The Ground Shifts Under College Sports|Sean Culligan|June 30, 2021|Ozy
To be clear, China’s threats and allurements won’t drag the region away from the unmatched political and cultural influence of America.
Butterfly Effect: Bienvenido Beijing — China’s Latin American Vax Win|Charu Kasturi|May 27, 2021|Ozy
The whole land breathed hope, and youth, and allurement to every delight, of which she alone possessed the store.
Ancestors|Gertrude Atherton
It is a peaceful scene, not without something of allurement.
Mexico|Charles Reginald Enock

This marching into the unknown held for them the allurement of adventure, as none but Sherman knew their destination.
The Civil War Through the Camera|Henry W. (Henry William) Elson
The moment every obstacle was removed to her marriage with Teddie Luton, half the allurement was gone.
The Circle|W. Somerset Maugham
A mental picture of the silvery Thames, green-wooded and sunny, proved too strong an allurement to resist.
In Friendship's Guise|Wm. Murray Graydon