allurement

[ uh-loo r-muh nt ]
/ əˈlʊər mənt /

noun

fascination; charm.
the means of alluring.
the act or process of alluring.

Origin of allurement

First recorded in 1540–50; allure1 + -ment
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

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