allurement

[ uh-loo r-muh nt ]

/ əˈlʊər mənt /

fascination; charm.

the means of alluring.

the act or process of alluring.

Nearby words

First recorded in 1540–50; allure¹ + -ment

Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

It was a protest of the brain to the senses against the allurement of beauty.
The Blower of Bubbles|Arthur Beverley Baxter
But these forests are not after that fashion; they offer no allurement to the lover, no solace to the melancholy man of thought.
North America, Volume II (of 2)|Anthony Trollope
"The allurement is irresistible——" began Kitty, with admirable gravity.
Princess Mary's Gift Book|Various
He withstood the temptation, mindful of his marriage-vow; she used every allurement, but he was resolute.
Arabian Society In The Middle Ages|Edward William Lane

Now, no one concedes physical beauty or allurement to Percy.
From the Housetops|George Barr McCutcheon

1540s, "means of alluring;" see allure + -ment. Meaning "act of alluring" is recorded from 1560s.