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Synonyms

allure

American  
[uh-loor] / əˈlʊər /

verb (used with object)

  • allures,
    present (3rd person singular)
  • allured,
    past participle,  past
  • alluring
    present participle
  1. to attract or tempt by something flattering or desirable.

    Synonyms:
    lure, entice
  2. to fascinate; charm.

    Synonyms:
    captivate, entrance, enchant

verb (used without object)

  • allures,
    present (3rd person singular)
  • allured,
    past participle,  past
  • alluring
    present participle
  1. to be attractive or tempting.

noun

  • allures
    plural
  1. fascination; charm; appeal.

    Synonyms:
    attraction, glamour
allure British  
/ əˈlʊə, əˈljʊə /

verb

  1. (tr) to entice or tempt (someone) to a person or place or to a course of action; attract

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

noun

  1. attractiveness; appeal

    the cottage's allure was its isolation

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Derived Forms

Inflected Forms

Nouns

Participles

Conjugated Forms

Present

Past

Future

Etymology

Origin of allure

First recorded in 1375–1425; late Middle English aluren, from Middle French alurer, from a- a- 5 + lurer “to lure”; see lure

Explanation

Something that has allure is powerfully attractive and tempting. A career in Hollywood might have great allure to a teenager who loves acting. You've probably noticed that allure contains lure, from the German word luder meaning "bait." A well-made lure is so alluring to a fish that it won't notice the hook. First used in the 15th century, this word has even landed its own fashion magazine — Allure, which tries to tempt people to buy it by putting powerfully attractive people on the cover and hoping you'll believe that if you buy it, you'll have some allure as well.

Keep Reading on Vocabulary.com

Vocabulary lists containing allure

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

Beckham's presence was at times questioned, especially when spending loan spells in Milan, but the England captain and global superstar brought a huge amount of eyeballs and allure to the American game.

From BBC ● Oct. 1, 2026

If they sense you’re a bored retiree, they will dangle the allure of giving your life renewed purpose.

From MarketWatch ● Sep. 25, 2026

Meet the men who still love Bitcoin: Cryptocurrency’s power has declined, but it still holds a powerful allure to some people disillusioned with America’s economic system.

From Slate ● Sep. 21, 2026

It is the type of bespoke service often found at higher-end retailers—and part of the $2.7 billion clothing chain’s allure.

From The Wall Street Journal ● Sep. 10, 2026

She is rich but decadent, a writhing vipers’ nest of savagery and toxic allure.

From "Circumference" by Nicholas Nicastro

One of Dollywood's allures is its reflection and promotion of a mountain culture that has steadily faded from modern life.

From Barron's ● Aug. 26, 2026

“Water Music” is best known for the various suites drawn from it — which, for me, more effectively show off the allures of the music and the rich intricacies Handel subtly folded into each piece.

From New York Times ● Oct. 20, 2021

After working on “Ronja” and making a computer-animated TV show, I came to see that there are allures and possibilities unique to CG as much as there are with hand-drawn animation.

From Los Angeles Times ● Feb. 7, 2021

Gessen’s second novel, “A Terrible Country,” brilliantly captures the daily rhythms, allures and challenges of Moscow life in 2008-2009.

From Seattle Times ● Jul. 27, 2018

The unknown holds possibilities, and it allures one on.

From Things as They Are Mission Work in Southern India by Amy Carmichael

That year, label scouts began flocking to the city like never before, allured by Chief Keef’s thunderous “Finally Rich” mixtape, along with buzzing music by King Louie and Sasha Go Hard.

From Los Angeles Times ● Sep. 18, 2023

But for most of the 2000s, the market allured me and my brother with something else: a street lined with video game and computer stores.

From The Verge ● Aug. 11, 2022

As he received his medallion, Mr. Díaz, allured by the acoustics, burst into an excerpt from “Otello,” his deep voice reverberating throughout the room.

From New York Times ● Dec. 6, 2021

Francis was allured by her experience in hockey, from her playing days to coaching and as an analyst.

From Seattle Times ● Oct. 27, 2021

Nor was Marx allured by the prospects of a distinguished official career.

From The life and teaching of Karl Marx by M. Beer

They also all prompt a lot of heartburn about races over the past decade that fell short despite initial signs of promise and alluring polling numbers the September before the election.

From Slate ● Sep. 21, 2026

One day, a sympathetic nurse hands her a flier with a very alluring come-on, “Generous Salary With Benefits.”

From The Wall Street Journal ● Sep. 4, 2026

Curry made him a Bozo hiding sharp teeth, which was terrifying but not alluring in the least.

From Salon ● Aug. 26, 2026

He also lets them know that certain alluring stocks may already be in their index funds, so buying more shares may be unnecessary.

From MarketWatch ● Jul. 13, 2026

The Cold Storage building wasn’t nearly as alluring as the Court of Honor or the midway.

From "The City Beautiful" by Aden Polydoros

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