verb (used with object), al·lured, al·lur·ing.

to attract or tempt by something flattering or desirable.
to fascinate; charm.

verb (used without object), al·lured, al·lur·ing.

to be attractive or tempting.


fascination; charm; appeal.

Origin of allure

1375–1425; late Middle English aluren < Middle French alurer, equivalent to a- a-5 + lurer to lure
Related formsal·lur·er, nounun·al·lured, adjective

Synonyms for allure


[al-yoo r, -yer]



or al·lure

[al-yoo r, -yer]


a passageway, as the walk along one side of a cloister.

Origin of alure

1250–1300; Middle English, also al(o)ur < Old French aleure passage, equivalent to ale walk (see alley1) + -ure -ure Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2019

Examples from the Web for allure

Contemporary Examples of allure

Historical Examples of allure

  • Now it assembles the blossoms of a whole long year to bewilder and allure.

    The Spenders

    Harry Leon Wilson

  • The table was spread in a manner to engage the eye and allure the appetite.


    William Godwin

  • Thus: in that by guile they allure the people to the lust of the flesh.

  • He has eliminated the subtle sensuousness which has its own allure in the drawing.


    Beatrice Fortescue

  • It is far better to allure them, by showing them the pleasures of doing right.

    The Teacher

    Jacob Abbott

British Dictionary definitions for allure



(tr) to entice or tempt (someone) to a person or place or to a course of action; attract


attractiveness; appealthe cottage's allure was its isolation
Derived Formsallurement, nounallurer, noun

Word Origin for allure

C15: from Old French alurer, from lure bait, lure
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Word Origin and History for allure

c.1400, from Anglo-French alurer, Old French aleurer "to attract, captivate; train a falcon to hunt," from à "to" (see ad-) + loirre "falconer's lure," from a Frankish word (see lure), perhaps influenced by French allure "gait, way of walking." Related: Allured; alluring. The noun is first attested 1540s; properly this sense is allurement.

Online Etymology Dictionary, © 2010 Douglas Harper