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Synonyms

allure

American  
[uh-loor] / əˈlʊər /

verb (used with object)

allured, alluring
  1. to attract or tempt by something flattering or desirable.

    Synonyms:
    lure, entice
  2. to fascinate; charm.

    Synonyms:
    captivate, entrance, enchant

verb (used without object)

allured, alluring
  1. to be attractive or tempting.

noun

  1. fascination; charm; appeal.

    Synonyms:
    attraction, glamour
allure British  
/ əˈlʊə, əˈljʊə /

verb

  1. (tr) to entice or tempt (someone) to a person or place or to a course of action; attract

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

noun

  1. attractiveness; appeal

    the cottage's allure was its isolation

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

  • allurement noun
  • allurer noun
  • unallured adjective

Etymology

Origin of allure

First recorded in 1375–1425; late Middle English aluren, from Middle French alurer, from a- a- 5 + lurer “to lure”; lure

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

California is still a magnet for the ambitious entrepreneur, and the drafters of the initiative have tried to preserve its allure.

From Los Angeles Times

Too often, that clarity gets obscured by parental expectations and the allure of a state-of-the-art fitness center.

From The Wall Street Journal

Their status as a safe haven asset in times of turmoil has also added to their allure amid geopolitical upheaval with US strikes in Nigeria and a blockade of Venezuelan oil tankers.

From Barron's

French actress Brigitte Bardot, who has died aged 91, arguably redefined cinematic allure, captivating the world as a 1950s screen icon.

From BBC

Bets on lower Federal Reserve interest rates, despite both the quickening inflation pressures and solid GDP growth data, have added to the allure of precious metals, as has the recent rise in geopolitical risks.

From Barron's