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Synonyms

allure

American  
[uh-loor] / əˈlʊər /

verb (used with object)

  • allures,
    present (3rd person singular)
  • allured,
    past participle,  past
  • alluring
    present participle
  1. to attract or tempt by something flattering or desirable.

    Synonyms:
    lure, entice
  2. to fascinate; charm.

    Synonyms:
    captivate, entrance, enchant

verb (used without object)

  • allures,
    present (3rd person singular)
  • allured,
    past participle,  past
  • alluring
    present participle
  1. to be attractive or tempting.

noun

  • allures
    plural
  1. fascination; charm; appeal.

    Synonyms:
    attraction, glamour
allure British  
/ əˈlʊə, əˈljʊə /

verb

  1. (tr) to entice or tempt (someone) to a person or place or to a course of action; attract

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

noun

  1. attractiveness; appeal

    the cottage's allure was its isolation

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Derived Forms

Inflected Forms

Nouns

Participles

Conjugated Forms

Present

Past

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Etymology

Origin of allure

First recorded in 1375–1425; late Middle English aluren, from Middle French alurer, from a- a- 5 + lurer “to lure”; see lure

Explanation

Something that has allure is powerfully attractive and tempting. A career in Hollywood might have great allure to a teenager who loves acting. You've probably noticed that allure contains lure, from the German word luder meaning "bait." A well-made lure is so alluring to a fish that it won't notice the hook. First used in the 15th century, this word has even landed its own fashion magazine — Allure, which tries to tempt people to buy it by putting powerfully attractive people on the cover and hoping you'll believe that if you buy it, you'll have some allure as well.

Keep Reading on Vocabulary.com

Vocabulary lists containing allure

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

See Examples For:

The challenge of spotting them adds to their allure.

From The Wall Street Journal Aug. 26, 2026

The tournament's revamped mixed doubles format has attracted criticism for favouring the allure of the sport's top singles stars at the expense of established doubles players.

From BBC Aug. 25, 2026

In fact, Morocco's economy is booming, at least on the surface, but experts say the persistent allure of life on the other side of the border is rooted in deeper anxieties, particularly among the young.

From Barron's Aug. 15, 2026

Ed gets swept up in her performative antics and elusive, larger-than-life allure.

From Los Angeles Times Aug. 14, 2026

Which only added to the occasional allure of the shopping plaza.

From "Becoming" by Michelle Obama

Author Keith Gessen brilliantly captures the daily rhythms, allures and challenges of Moscow life in 2008-2009.

From Seattle Times Jul. 27, 2018

One of the many allures of heist movies is the clockwork precision of seeing an audacious idea conceived and executed according to plan.

From Los Angeles Times Jun. 2, 2018

Such uncanny beauty was one of the allures of polar travel.

From The New Yorker Apr. 17, 2017

Mr. McKellen guessed that one of the allures of Mr. Holmes for some audiences had been his character’s quite advanced years — the film toggles between the detective in his 90s and then decades earlier.

From New York Times Dec. 16, 2015

But it is no enchantress for whom he pines; it is no seducing frail one who allures him from the path of duty.

From Blackwood's Edinburgh Magazine, Volume 57, No. 354, April 1845 by Various

That year, label scouts began flocking to the city like never before, allured by Chief Keef’s thunderous “Finally Rich” mixtape, along with buzzing music by King Louie and Sasha Go Hard.

From Los Angeles Times Sep. 18, 2023

But for most of the 2000s, the market allured me and my brother with something else: a street lined with video game and computer stores.

From The Verge Aug. 11, 2022

As he received his medallion, Mr. Díaz, allured by the acoustics, burst into an excerpt from “Otello,” his deep voice reverberating throughout the room.

From New York Times Dec. 6, 2021

Francis was allured by her experience in hockey, from her playing days to coaching and as an analyst.

From Seattle Times Oct. 27, 2021

The picturesque aspects of Venetian decadence allured my fancy.

From The Memoirs of Count Carlo Gozzi; Volume the First by Carlo Gozzi

But, according to Benson, one of the property’s most alluring features is the incredible privacy that it offers thanks to the sprawling 25-acre parcel that it occupies.

From MarketWatch Jul. 7, 2026

Ma’s greatest challenge, which he meets with wonderful musicianship, is to make Negrón’s engaging melodies, grand swaths of arpeggios, and simple patterns alluring.

From Los Angeles Times Jun. 3, 2026

The promise of a big yield may sound alluring.

From Barron's May 5, 2026

There are more deaths in store in Ms. Zigman’s alluring tale of psychological disintegration.

From The Wall Street Journal May 1, 2026

Truth was a changing display in a shop window, manipulated by hands when you weren’t looking, alluring and ever out of reach.

From "The Underground Railroad: A Novel" by Colson Whitehead

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