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Synonyms

allure

American  
[uh-loor] / əˈlʊər /

verb (used with object)

allured, alluring
  1. to attract or tempt by something flattering or desirable.

    Synonyms:
    lure, entice
  2. to fascinate; charm.

    Synonyms:
    captivate, entrance, enchant

verb (used without object)

allured, alluring
  1. to be attractive or tempting.

noun

  1. fascination; charm; appeal.

    Synonyms:
    attraction, glamour
allure British  
/ əˈlʊə, əˈljʊə /

verb

  1. (tr) to entice or tempt (someone) to a person or place or to a course of action; attract

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

noun

  1. attractiveness; appeal

    the cottage's allure was its isolation

"Collins English Dictionary — Complete & Unabridged" 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012

Other Word Forms

Etymology

Origin of allure

First recorded in 1375–1425; late Middle English aluren, from Middle French alurer, from a- a- 5 + lurer “to lure”; see lure

Explanation

Something that has allure is powerfully attractive and tempting. A career in Hollywood might have great allure to a teenager who loves acting. You've probably noticed that allure contains lure, from the German word luder meaning "bait." A well-made lure is so alluring to a fish that it won't notice the hook. First used in the 15th century, this word has even landed its own fashion magazine — Allure, which tries to tempt people to buy it by putting powerfully attractive people on the cover and hoping you'll believe that if you buy it, you'll have some allure as well.

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Vocabulary lists containing allure

Example Sentences

Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.

While that timeline helps the show’s allure, it also brings challenges.

From The Wall Street Journal • May 24, 2026

That should make the allure of “The Sheep Detectives” obvious at first glance.

From Salon • May 17, 2026

In the decades since, studios have come and gone, but the allure of debuting on la Croisette has endured.

From Los Angeles Times • May 12, 2026

In recent years, healthcare lost some of its defensive, high-quality allure when megacap tech stocks became so profitable, defensive, and stable.

From Barron's • May 6, 2026

But if the Icefall was strenuous and terrifying, it had a surprising allure as well.

From "Into Thin Air" by Jon Krakauer

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