allure

[uh-loor]

verb (used with object)

allured, alluring 

1. to attract or tempt by something flattering or desirable.

   Synonyms: lure, entice

2. to fascinate; charm.

   Synonyms: captivate, entrance, enchant

verb (used without object)

allured, alluring 

1. to be attractive or tempting.

noun

1. fascination; charm; appeal.

   Synonyms: attraction, glamour

allure

/ əˈlʊə, əˈljʊə /

verb

1. (tr) to entice or tempt (someone) to a person or place or to a course of action; attract

noun

1. attractiveness; appeal

   the cottage's allure was its isolation

Other Word Forms

• allurement noun
• allurer noun
• unallured adjective

Word History and Origins

Origin of allure¹

First recorded in 1375–1425; late Middle English aluren, from Middle French alurer, from a- a- ⁵ + lurer “to lure”; lure

Word History and Origins

Origin of allure¹

C15: from Old French alurer, from lure bait, _lure

Example Sentences

The adaptation of Victor Hugo’s 1862 novel is a real tearjerker, which is a huge part of its allure for devoted fans.

Read more on Los Angeles Times

But the allure of the north is nothing new.

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That Birkin went on to have a solid career in film, music and theater, outlasting the short shelf life of a typical It Girl, is a testament to her talent, ambition and enduring allure.

Read more on The Wall Street Journal

In short, he is an alluring subject for a biography.

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Exports of the precious metal have declined three months running, though they are up more than 30% over the first eight months of 2025 as investor demand for safe-haven assets has lifted gold’s allure.

Read more on The Wall Street Journal

Related Words

• attraction 
• charisma 
• charm 
• enticement 
• glamor www.thesaurus.com
• magnetism 
• temptation