anything that attracts, entices, or allures.
the power of attracting or enticing.
a decoy; live or especially artificial bait used in fishing or trapping.
Falconry. a feathered decoy for attracting a hawk, swung at the end of a long line and sometimes baited with raw meat.
a flap or tassel dangling from the dorsal fin of pediculate fishes, as the angler, that attracts prey to the mouth region.
to attract, entice, or tempt; allure.
to draw or recall (especially a falcon), as by a lure or decoy.
Idioms about lure
in lure, Heraldry. noting a pair of wings joined with the tips downward.
- lurement, noun
- lurer, noun
- lur·ing·ly, adverb
- un·lured, adjective
Dictionary.com Unabridged Based on the Random House Unabridged Dictionary, © Random House, Inc. 2023
How to use lure in a sentence
After a lifetime of using petroleum-based materials, the lure of “planet-friendly” plastics is hard to dispute.What do the numbers on plastic mean? And 3 other trashy questions, answered. | John Kennedy | August 19, 2021 | Popular-Science
The marketplace is a lure for both influencers and advertisers, while the new tech acquisitions will make it easier to put products in front of customers and convince them to buy them.
It was the 10th anniversary for Pwn2Own, a contest that draws elite hackers from around the globe with the lure of big cash prizes if they manage to exploit previously undiscovered software vulnerabilities, known as “zero-days.”How China turned a prize-winning iPhone hack against the Uyghurs | Patrick Howell O'Neill | May 6, 2021 | MIT Technology Review
The promise of owning content to deliver ads fueled by mobile subscriber data was a powerful lure driving Verizon to acquire two of the web’s oldest and best-known media brands.How Verizon’s self-imposed data privacy limits contributed to the demise of its media ambitions | Kate Kaye | May 6, 2021 | Digiday
The lure of March Madness is always chaos, but this one is especially chaotic, a spectacular mess that cannot be contained.March Madness has long been the NCAA’s Magic Eraser. This time it’s a highlighter. | Jerry Brewer | March 25, 2021 | Washington Post
And what is the great lure toward which all efforts are ultimately directed?
The lure and addiction of gaming—which went back to pinball, of course—became a sensation with Asteroids.
Still, despite the fairytale, campaigns pour good money after bad to lure this vote.
As a lure for the ambitious, Silicon Valley and San Francisco are replacing Wall Street.Battle of the Upstarts: Houston vs. San Francisco Bay | Joel Kotkin | October 5, 2014 | THE DAILY BEAST
You know you should walk away but the lure of the cover is just too much.
I found that I still felt the lure of foreign countries, and the less explored or inhabited, the better.The Boarded-Up House | Augusta Huiell Seaman
At the upper part of the runway he had built a few steps, wherewith to lure the unwary far enough down to insure a fatal descent.The Staircase At The Hearts Delight | Anna Katharine Green (Mrs. Charles Rohlfs)
He even began to formulate plans by which he could lure the unsuspecting Peter Levine into telling what he knew.The Outdoor Girls in the Saddle | Laura Lee Hope
It was the older lure that brought every year athletes of fame to run in the historic race.The Underworld | James C. Welsh
They had now another hope to lure them; new proofs to read, and in due time, new reviews.Love's Pilgrimage | Upton Sinclair
British Dictionary definitions for lure
(sometimes foll by away or into) to tempt or attract by the promise of some type of reward
falconry to entice (a hawk or falcon) from the air to the falconer by a lure
a person or thing that lures
falconry a feathered decoy to which small pieces of meat can be attached and which is equipped with a long thong
- lurer, noun
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012