verb (used with object), lured, lur·ing.
Origin of lure
Examples from the Web for lure
The lure and addiction of gaming—which went back to pinball, of course—became a sensation with Asteroids.
Still, despite the fairytale, campaigns pour good money after bad to lure this vote.
As a lure for the ambitious, Silicon Valley and San Francisco are replacing Wall Street.Battle of the Upstarts: Houston vs. San Francisco Bay|Joel Kotkin|October 5, 2014|DAILY BEAST
You know you should walk away but the lure of the cover is just too much.
Adventure sports and mountaineering could lure in travelers during the off season, but they are still limited.
The young falconer should endeavour from the first to keep his charges in such condition that they will always come to the lure.
If there is a fish in the creek you can depend on Wing to lure him.Chicken Little Jane on the Big John|Lily Munsell Ritchie
Will you do so, or leave him alone, and take down the falcon to the lure?
If this is to lure and inveigle a young man into wedlock, the elder Miss Westbrook was guilty of that offence.The Real Shelley, Vol. I (of 2)|John Cordy Jeaffreson
I paused to look at her, and, as long as I watched, she played her best to lure me.Wild Life Near Home|Dallas Lore Sharp
Word Origin for lure
early 14c., "something which allures or entices, an attraction" (a figurative use), also "bait for recalling hawks," from Anglo-French lure, Old French loirre "device used to recall hawks, lure," from Frankish *loþr or some other Germanic source, from Proto-Germanic *lothran "to call" (cf. Middle High German luoder, Middle Low German loder "lure, bait," German Luder "lure, deceit, bait;" also Old English laþian "to call, invite," German laden).
Originally a bunch of feathers on a long cord, from which the hawk is fed during its training. Used of means of alluring other animals (especially fish) from c.1700. Technically, bait is something the animal can eat; lure is a more general term. Also in 15c. a collective word for a group of young women.
late 14c., of hawks, also of persons, from lure (n.). Related: Lured; luring.