ambush marketing

American  

[am-boosh mahr-ki-ting] / ˈæm bʊʃ ˈmɑr kɪ tɪŋ /

noun

1. a marketing strategy for associating a brand with a major event without paying sponsorship fees, often by exploiting the publicity generated by an official sponsor and rival brand.

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Etymology

Origin of ambush marketing

First recorded in 1985–90

Example Sentences

See Examples For:

ambush marketing

It is known as ambush marketing - and Fifa has been battling it since 1994.

From BBC ● Jun. 25, 2026

The IOC said in a statement that it takes ambush marketing seriously and will protect its sponsors' exclusive rights.

From Reuters ● Jun. 29, 2016

A stream of branded Starbucks cups has seeped around the Olympic grounds in what some initially surmised was a cunning ambush marketing campaign—a suggestion that Starbucks and NBC deny.

From The Wall Street Journal ● Feb. 15, 2014

Paddy Power, however, continues to go from strength-to-strength with its penchant for ambush marketing.

From The Guardian ● Nov. 16, 2012

Other athletes will be happy to know the I.O.C. will not be checking their underwear for potential ambush marketing.

From New York Times ● Jul. 27, 2012