orient
noun
the Orient,
Used to describe an ongoing action or state that is currently taking place in the immediate present.
Examples are provided to illustrate real-world usage of words in context. Any opinions expressed do not reflect the views of Dictionary.com.
The pitch from new child brands such as Rini, Evereden or Saint Crewe is that they are orienting tweens and teens to more suitable alternatives.
From Barron's ● Nov. 28, 2025